BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology solutions, was recently named Value Added Distributor of the Year for the Cherry Keyboard brand of ZF Electronics. The top award from ZF Electronics honors BlueStar's superior capabilities in value-added distribution, along with its commitment to augment the brands it distributes.
"As a result of the dedication of the entire BlueStar team in their efforts to promote the Cherry product line, as well as everyone's ability to bring value to our partners, BlueStar was selected by the ZF team for this prestigious award," says Tim Soulis, Manager of Distribution Sales & Marketing for ZF Electronics USA. "We look forward to continued growth and success as we assist each other in providing quality customer care."
Cherry designs, develops and manufactures computer keyboards, snap-action and rocker switches, magnetic sensors and controls and automotive modules. The products provide a set of sophisticated options for BlueStar partners in the point-of-sale (POS), industrial, security and office sectors. Through its extensive distribution network, BlueStar has opened up markets for Cherry and provided enhanced brand recognition to a wider audience.
BlueStar's VAR partners have benefitted from Cherry's wide range of advanced solutions. Key products have included Cherry's POS keyboards with customisable colour keycaps for easy visual recognition of common functions. Cherry also offers BlueStar's VAR partners a selection of security devices that include FIPS 201-compliant keyboards and stand-alone devices, as well as biometric features and high-performance PCSC/EMV smart card readers. For BlueStar's industrial markets, Cherry offers rugged keyboards with mechanical key switches rated to more than 50 million operations. BlueStar can also provide Cherry's G86-6240 Series of compact keyboards, which offer an integrated touchpad and IP 54 spill and dust resistant key field, not to mention several washable keyboards and mice, including keyboard options specially designed for medical applications.