intY to help channel break into cloud computing market

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Cloud and Software-as-a-Service (SaaS) specialist, intY, has announced an aggressive partner recruitment and training programme for 2011 that aims to enable resellers and large service providers to break into the burgeoning cloud computing market.  Utilising intY's cloud services and applications, its two tailored programmes, will allow accredited partners to realise new revenue streams, and offer a compelling proposition to existing and prospective customers.  intY is looking to recruit up to 300 resellers to its  agent programme, and have already signed eight partners to its strategic partner programme, including influential channel players Daisy, KCom and Thus.

Chris Baldock, managing director of intY, explains: "The capital cost of setting up a hosted environment, and skilling up to design and sell cloud services is, for many partners, cost prohibitive.  Instead, we're offering immediate access to our enterprise-class services portfolio and high-density data centres, allowing partners to exploit the growing cloud and hosted opportunity and target prospect businesses that might previously have been out-of-reach."

For resellers, accreditation to the agent programme can be completed in as little as one week, and those that sign up will receive comprehensive training and ongoing IT and sales support.  intY's portfolio, which through their Microsoft Syndication Agreement incorporates intY Integrated Online Services and Office365, is suitable for SMB and enterprise organisations.  

Daisy Group Plc, a provider of integrated voice and data services to more than 70,000 SME and mid-market customers, recently signed up to the strategic partner programme. Chris Jagusz, commercial director at Daisy, explains why:

"intY's cloud services have given Daisy access to a rapidly developing market far faster than we could achieve on our own. The depth of expertise means that we can bring customers a great commercial proposition in the knowledge that we're not putting their business at risk with unproven technology. Partnering with intY has enabled us to expand our product offering, contributing to our customer retention and new business pipeline."

Baldock concludes: "The future of ICT is utility computing, whereby customers provision capacity, services and applications on-demand. With 14 years heritage in SaaS, intY has the experience and expertise to help resellers make the transition from delivering on-site ICT solutions to become service-oriented businesses, but do so in a cost-effective manner."  

Resellers interested in joining the agent accreditation programme can register for intY's UK tour - a series of workshops at which partners can learn more about intY's service portfolio, the internal and external pressures driving cloud adoption, the market landscape, and how to profile and sell cloud to prospect customers.

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