SATO increases European footprint with BlueStar agreement

Barcode labelling and printing solutions provider, SATO, has entered into a pan-European distribution agreement with BlueStar, the global distributor for Auto ID, POS, Mobility, RFID, Digital Signage, and ID and Security technology solutions. The move will reportedly provide SATO with an increased footprint across Europe through an increased reseller base.

Because BlueStar maintains warehouse storage and logistics throughout Europe, the agreement means resellers will have a greater ability to offer their customers complete data collection and labelling solutions from a single source without long lead times. This availability allows resellers to return an excellent margin by using BlueStar to source their SATO products.

BlueStar Vice President of Global Distribution, Bill Nix, commented: "We are pleased to collaborate with SATO as their strategy fits into our in-country sales and support model. SATO is a proven pioneer in the industry and their innovative technology presents our value-added resellers with an extended array of practical AIDC solutions."

BlueStar will distribute SATO products in the Nordic region (Sweden, Denmark, Finland, Norway), Germany, Austria, Switzerland, Iberia (Spain, Portugal, Andorra), France and Italy.

Brian Lang, Managing Director SATO International Europe says of the deal: "Our agreement with BlueStar is not only good news for both companies, but it is also good news for resellers and customers. We feel that it demonstrates a clear indication of SATO's intention to focus on offering complete DCS and labelling solutions through our entire channel network."