Following on from the launch of its Killer 2100 gaming network card, Bigfoot Networks has kicked off a major revamp of its channel strategy to support global growth plans. The company has signed up four new distribution partners in Europe to increase retail sales in new markets and make its products more readily available to online gamers. The US-headquartered company has announced exclusive distribution rights in the UK with VIP Computers, which will market Bigfoot Networks' Killer 2100 gaming network card via resellers and online retailers across the UK.
The company has also signed up Caseking a German distributor that will complement Bigfoot Networks' existing relationship with API. Caseking will be responsible for finding resellers and increasing sales of the Killer 2100 across Italy, Spain, The Netherlands, Belgium, Portugal and France, as well as in Germany. Additionally, a partnership with IC Intracom will make Bigfoot Networks' products available in Austria. "These relationships allow us to target new markets across Europe, making the Killer 2100 available in a host of markets where we've seen demand, but have so far been unable to get the product into gamer's hands," said Harry Dickinson, vice-president of sales at Bigfoot Networks.
"The company philosophy at Caseking is 'nothing is standard here', and Bigfoot Networks' products are an ideal fit for us. The Killer NIC targets gaming enthusiasts who expect the very best, and it is a great addition to our product range. We're very pleased to be partnering with Bigfoot Networks from now on," said Christian Rektor, purchasing manager at Caseking. The revamp of the channel programme will work alongside Bigfoot Networks' existing sales model, which also incorporates add-in board partners, technology licensing and PC OEM accounts to deliver its performance-based solutions to online gamers.
"Our channel model is interesting in that it combines several different approaches to deliver our products to the marketplace," continued Dickinson. "However this doesn't mean our channel partners get a bad deal because we're thinly spread. On the contrary, this expanded distribution model, combined with our existing approaches, means we're able to focus our energies on developing our channel initiatives across Europe to meet customer demand."
"We're expecting these four partnerships to be the first of many relationships across Europe that will prove to be fruitful for both parties," Dickinson concluded.