In the midst of a turbulent year in the AIDC industry a new manufacturer emerged in the UK that promised to shake things up in the market, arming resellers with an arsenal of hardware to help them to win the war on price. That vendor was M3 Mobile. Now, after almost nine months in the market, Paul Johnston, business development director at Blackroc Distribution, explains what resellers can look forward to during the next year.
When Blackroc Distribution launched M3 Mobile to the reseller community last year we did so because we wanted to offer our customers a rugged, reliable and affordable mobile computer that met end user demand for rugged hardware at a lower price point than competitive brands. M3 Mobile has met and even exceeded our expectations in terms of device functionality and reliability and in 2010 there promises to be some further exciting additions to the product range.
M3 Mobile has been working very closely with not only our technical team at Blackroc, but also with our network of resellers to fine tune their hardware so it specifically meets the needs of the end user and to ensure that it can continue to compete with rival brands. A direct result of this work is that in the next few months the M3 Sky will become available with a qwerty keypad option enabling information to be input more easily by field based workers. A back-up battery has also been integrated into the device to protect data loss for up to 24 hours after the battery has been removed or in case it becomes damaged. Additionally, a summit Wi-Fi module has also been incorporated within the mobile computer to enable seamless roaming between WLAN access points.
Another mobile device that had people talking last year was the MM3. With a high IP rating and the latest communication technologies in addition to a range of scanners, the MM3 was and still is an ideal device for use inside and outside the four walls. However, there are further improvements being made by M3 here as well, one of these is the result of significant work that has been carried out by M3 to ensure that the device is compatible with industry-leading terminal emulation providers. It is becoming increasingly important for end user organisations to have access to information about their entire estate of mobile devices in real time, not only for asset management purposes but also to improve productivity. Inside the four walls, M3 is developing ultra high frequency RFID modules for the MM3 and improved 2D barcode imaging to help future proof its devices.
The developments dont end at improvements to the existing hardware; there are also some new editions to the highly successful M3 Mobile product portfolio that will be available to resellers in a few months time and will expand M3s reach into new vertical markets. We are all very excited about the new product releases that will become available over the next six months and hope that these launches will help to further establish M3s position in the AIDC space.