BlueStar, a global distributor of ADC, Mobility, Point-of-Sale, RFID, and Security technology solutions, has announced a new distribution agreement with Citizen Systems America. BlueStar will distribute Citizen System America's products in the U.S., Canada, and Latin America. This agreement is part of a strategic initiative by both companies to address new opportunities within a global marketplace.
"Success in today's printing markets requires an advanced degree of creativity and a go-to-market infrastructure that can optimise operations, improve productivity, and deliver competitive services to customers," said Oscar Ibarra, Executive Vice President at Citizen Systems America. "This agreement significantly expands Citizen's printing portfolio and underscores our role as a global strategic technology and printing solutions partner."
As a manufacturer of receipt printers, POS printers, and barcode label printers, Citizen Systems America produces high quality, feature-rich printers that are practical, reliable, and fit the varying needs of the healthcare, hospitality, mobile credit, pharmaceutical, retail, and shipping industries.
"BlueStar is proud to enter this agreement and represent the Citizen brand in both the North America and Latin America regions," said Steve Cuntz, President and CEO at BlueStar. "This partnership gives us a competitive advantage in several printing categories where cutting edge functionality is key."