CRM Mobility expected to help resellers create customer loyalty

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One of the biggest challenges facing resellers is the problem of churn and losing customers to the competition. Resellers need to create added value within their client base in order to secure customer loyalty, especially in the current tough market conditions. 

Advances in business applications which can be accessed via a PDA or BlackBerry device mean that dealers and resellers can now provide a single holistic offering to their customers encompassing mobile and IT solution.

Business mobility applications historically associated with high development, installation and maintenance costs have until very recently been the sole domain of big business. However, industry experts are predicting a major widespread uptake in their use as a rented Service among the nations SMEs. 

The world of business is increasingly demanding that business critical information can be obtained on mobile devices in real-time. Mobile applications for CRM in particular will mean that resellers will be able to offer SME executives the ability to obtain up-to-the-minute sales, marketing and customer service information and by managing leads and expressions of interest more efficiently, they can help drive growth and profitability.

Mark Seemann, Product Strategy & Development Director at Outsourcery, says: There is incredible pent-up demand among SMEs for CRM technology to be transmitted to their mobile and hand held devices. Gone are the days when most small businesses could just rely upon monitoring information on customers and contacts from the office resellers need to be offering their customers the capability to do this on the move.

At Outsourcery, we have witnessed a significant increase in the demand for hosted CRM solutions for mobile devices. Anyone who wants to know how SMEs will be using technology in the future should watch the CRM mobility market in the coming months.

Outsourcery, the UKs sole launch partner for the Microsoft Communication Services partner programme, is already enabling SMEs to be competitive against major corporations with multi-million pound IT budgets. Outsourcery provides software solutions to SMEs on a per user, per month basis without the need for hardware or maintenance contracts.

Deploying a CRM mobility solution means that all of a sudden, sales pipelines become real-time and service information gleaned from the customers site is instantly available to the desk-based support staff without having to wait for daily or weekly updates from the on site engineers. These are the advantages that resellers will need to be able to promise to compete in todays tough market.

About Outsourcery

Outsourcery provides an integrated channel offering covering mobile-centric unified communications and hosted IT solutions to SMEs, having acquired an HMC platform in 2007 and a Dynamics CRM business (Increase CRM) in early 2009. With an investment of 10 million in our own state-of-the-art data centres and hosting infrastructure, Outsourcery is now the UKs No.1 independent provider of business mobile solutions to SMEs and the UKs No.1 provider of hosted Microsoft Dynamics CRM 4.0. Outsourcery has an annual turnover of circa 60 million and employs over 250 staff based in three UK offices (London, Manchester and Leicester), managing 25,000 SME customers and over 100,000 business end users.  We are a trusted partner of Microsoft, Vodafone and BlackBerry, giving our customers the benefit of first class communications and hosted IT to go alongside our high quality service and support. Outsourcery was selected by Microsoft as the sole UK launch partner for the Microsoft Communication Services and was a runner-up in the 2009 Microsoft Dynamics Regional Partner of the Year Awards.  Outsourcery was recently awarded the prestigious SME Hosted Communications Solution of the Year award at the Comms National Awards 2009. Outsourcery is committed to providing its channel partners with the most complete UC and hosted IT product set in the UK, all managed via one control panel.

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