The professional digital signage, kiosk, dynamic and mobile marketing show announced a record number of visitors over two days to TOTALMedia at the IFEMA International Exhibition Centre in Madrid.
Sponsored by LG, Panasonic, Global TV and Scala, TOTALMedia offered a truly international meeting point for suppliers, manufacturers, installers, buyers and specifiers of every kind of digital signage technology available. Exhibitors demonstrated everything from creation of dynamic content media, retail and corporate TV channels to displays for public transport, holographic information points and audience measurement systems for window displays from exhibitors such as Telefonica, Panasonic, LG, Wututu, VPC Voguels and Samsung.
Offering so much more than a traditional signage show, TOTALMedia delivered a uniquely focused, industry driven exhibition that did more than just pay lip service to the industry with over 50 dedicated exhibiting companies.
The show received just over 5,800 visitors and 600 professionals attended the International Seminar series. The seminars, which included a simultaneous translation service, covered all vertical markets that are currently using and pioneering this technology including Airports, Banking, Health, Retail, Leisure, Telecoms and Pharmacies, included seminars by OOH-TV, Cleverdis and GLOBAL TV and installed case studies by LG, CBS Outdoor, SCALA and JCDecaux amongst others.
Exhibitors were very happy with the quality of the visitors to the show attracting 20% more visitors than last year. Show Director Agustin Torres comments; following the success of the first TOTALMedia show last year we increased our space by 30% and moved to the more internationally accessible IFEMA exhibition centre near Madrid Airport. Ninety percent of this years exhibitors have already re-booked for next year and so, we will be taking a larger hall at IFEMA for 2010 and increasing space by a further 30%. This 60% increase in booked space over two years is testament to all the hard work of our team and our exhibitors and also proves to us the market need for a dedicated international show for Digital Signage. We are totally committed to this space and the people in it and as a result, instigated the formation of a Digital Signage Association for Spain at the show - the AEDIS. This will allow us to respond quickly and more efficiently to the needs and demands of the industry as it grows.
Next years TOTALMedia will be held at IFEMA Hall 6 on the 29th & 30th of September 2010.
Congratulations to the organizers for an excellent show. The show has grown in a notable and important way in visitor numbers and I am sure that we are going to participate next year.
Xavier Capellades CEO WUTUTU
Considering the show 1-10 I vote 10, we will come next year for sure! Elena Caballero Product Manager SAMSUNG
As a new exhibitor this year we are very surprised at the success of the show even for the massive influx of buyers. Next year, we will definitely repeat this experience
Francisco Ramirez Corporate Director, LG ELECTRONICS
Its been an amazing show. This year has improved and grown 100% and next year we will come back with a much bigger presence. My congratulations to the organizers for a great great show.
Julio Cesar de la Orden, Managing Director GLOBAL TV
For Scala this is the perfect show for us to participate in. TOTAL Media is a very professionally organized show which has attracted a very professional audience.
Oscar Elizaga, President SCALA