Growing demand for personal device connectivity, mobile Internet access, remote monitoring and diagnostics, as well as enhanced safety and security is driving vehicle manufacturers and suppliers across Europe to seek out new wireless technologies.
Wireless technology integration strategies would enhance the value proposition of vehicles by integrating advanced electronics systems such as infotainment systems, safety and stability systems, and comfort and convenience enhancement systems.
New analysis from Frost & Sullivan (http://www.automotive.frost.com/), Strategic Analysis of European Market for Wireless and Connectivity Technologies for Automotive Telematics Applications, finds that the market earned revenues of over EUR 279.42 million in 2008 and estimates this to reach EUR 889.34 million by 2015. We will likely see increasing demand for connectivity between hand-held electronic entertainment and infotainment devices and the head unit of the car. The application segments covered in this research are wireless technologies, telematics services and infotainment systems.
"European Union (EU) legislation, the soaring popularity of personal music storage devices, and safety drive automotive wireless technology across Europe," says Frost & Sullivan Senior Research Analyst Vinod Nookala. "Car manufacturers try to accommodate their tech-savvy, urban clientele while hands-free telephony is practically a standard feature due to legislative requirements."
In 2008, the market was represented by Bluetooth, which was used to for hands-free cellular phone applications and music streaming. Frost & Sullivan expects Bluetooth to remain the key wireless technology at least until 2013.
The major obstacle preventing car manufacturers from implementing wireless technologies is the lack of infrastructure. "It is difficult to foresee which course a nascent technology may take," explains Vinod. "The implementation of wireless technologies inside a vehicle requires a blend of functionality from wireless carriers and suppliers to form optimal and effective pricing models. This is especially true in Europe, where a strong existing mobile network creates a reluctance to pursue any alternatives."
Alliances with mobile network providers and mergers and acquisitions are some of the measures to tap into this market. Wireless telematics can be an effective tool for intelligent traffic management systems. "Public and private partnerships will aid in opening up new avenues," concludes Vinod. "Manufacturers should work together to accelerate the process of standardising automotive communication standards."
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