Full-colour POS printer

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Primera Technology, Inc., a leading manufacturer of specialty colour printers, has announced that its new PX450 colour printer is now shipping. PX450 is a compact, full-colour printer designed for use at retail point-of-sale and point-of-issue.

It is ideal for printing coupons, receipts, tickets, name badges, wristbands and other types of narrow-format output. Print times are among the fastest of any full-color POS printer, producing a typical 4" x 2.5" (101mm x 63.5mm) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

"Until now, there were almost no options for full-color printing of narrow format output at point-of-sale or point-of-issue," said Mark D. Strobel, Primera's vice president of sales and marketing. "PX450 allows our customers to enjoy the benefits of full-color output at a reasonable price. Its fast print speeds won't slow down checkout lines, registration desks or admission counters."

Full-colour printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in colour were up to 25% higher than coupons printed in black and white. In addition to retail POS, PX450 is expected to also be used in hospitals, banking, hospitality and more.

PX450 is easy to connect with most of today's POS systems and computers. A standard USB interface port is provided for use with the included Windows XP/Vista and Mac OS 10.2 or higher printer drivers. Supplies include a drop in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of 1" (25.4mm) and a maximum width of 4.25" (108mm).

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printers and CD/DVD/BD duplication and printing equipment.

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