Honeywell and Gavitec AG - mobile digit, a leading provider of mobile ticketing technologies, today announced the availability of XELIA, an area-imaging solution that scans bar codes directly from mobile phone and PDA displays.
The alliance combines Honeywells Adaptus Imaging Technology platform with Gavitecs specialized software and purpose-designed hardware solutions to provide a product that delivers optimal reading performance of bar codes on digital displays. This technology serves a rapidly emerging market worldwide, as consumers purchase tickets or request product information and coupons online. Bar-coded data is then sent directly to their mobile phones or PDAs via SMS.
The process, known as mobile ticketing or m-ticketing, marks an important step in the digital evolution, as paper tickets and coupons are replaced with an electronic message sent directly to a mobile device. Consumer convenience and satisfaction increases as misplaced or stolen tickets become a thing of the past. By delivering improved efficiency and cost reduction, m-tickets and m-coupons are an attractive option for concerts, sporting events and entertainment complexes in addition to trains and other forms of public transportation.
Mobile technology and communications has become part of our everyday lifestyle, therefore m-ticketing is a natural evolution in this trend, says Dr. Christian Steinborn, CEO, Gavitec AG - mobile digit. The key to an effective m-ticketing or m-couponing program is deploying the right technology infrastructure. Honeywells Adaptus Imaging Technology platform is the ideal data collection technology to power our solution because of its aggressive read rates and ability to accurately decode poor quality bar codes. These features are critical in environments with lots of unknown variables that can affect how a bar code is displayed the exact same conditions where mobile bar codes operate. Combined with our hardware and software design, we feel confident that Gavitec delivers a best-in-class solution.
Gavitec will produce and distribute XELIA, a bar code reader that incorporates Adaptus Imaging Technology to enable high-performance reading of 2D bar codes, including Data Matrix and Aztec codes, from electronic displays. As mobile ticketing gains momentum, 2D bar codes are the preferred type due to their small size and improved readability over basic linear bar codes.
We are excited to work with Gavitec on an innovative solution like XELIA, says David Gantt, Global OEM Sales Leader, Honeywell Scanning & Mobility. As the uses of bar code technology become more diversified and companies use bar codes in more creative ways, 2D bar codes and area-imaging technology are becoming the solution of choice for many applications m-ticketing is a true example of this phenomenon.