To underline its intentions, Brother has announced the 10 commitments it will make to partners signing up to the scheme. These include providing additional external sales, marketing and product support, increased margin opportunities, exclusive products and promotions and free, high quality point of sale. The scheme will encompass Brothers complete range of print, fax and label machines, with marketing, offers and exclusive products designed specifically to appeal to the typical target customers of independent retailers.
Phil Jones, sales and marketing director for Brother UK explains, We believe that independents deserve better from their technology partners. Retailers signing up to our new scheme will be given wide-ranging support to attract new customers, improve margins and gain an advantage over competitors.
Many will see this as a much-needed response to current trading conditions, but for us it is more significant than that. Were aiming to build long-lasting partnerships that will help build trade long after the term credit crunch becomes a distant memory.
Independent retailers wanting to learn more can contact Brothers Insynergi team on 0870 805 0000 or go to www.brother.co.uk/insynergi.