BlueStar announces European acquisition

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BlueStar, a leader in solutions-based distribution of Auto ID, Point-of-Sale, RFID, and Mobility products, has acquired the assets of PSD-PrintScana German-based distributor of Automatic Identification products in Europe.

Speaking from his corporate office in Florence, KY, BlueStar President & CEO Stephen G. Cuntz stated: "This is the first of many new announcements from BlueStar. We are extremely pleased that the PSD-PrintScan operations have joined the BlueStar family to become BlueStar Europe. The shared core values and work ethic of our organizations makes this union a natural fit. I am excited by the opportunity to introduce solutions-based distribution to the Value-Added Resellers in Europe's electronics channel."

Alexander Stahl, the new President of BlueStar Europe stated: "PSD-PrintScan has a long history of AIDC sales in Europe. We look at this acquisition as a great chance to increase European sales and further BlueStar's reach. The introduction of BlueStar's award-winning FUSION business-development and marketing program, designed for the European Value-Added Reseller channel, will be a welcomed addition to existing European sales tools."

Stahl continued: "We are enthusiastic about providing enhanced added value and expanded customer support to our partners with the amalgamation of our combined core competencies. We are in the midst of a technical Renaissance in Europe, and the time was right to join a company that has the expertise to take a comprehensive and industrious role in guiding our customers to grow their businesses with the sale of rugged and wireless mobile data-management solutions."

Cuntz added: "We are pleased the entire European management team will remain in place. We are also in the process of expanding our sales, technical support, and business-development personnel to cover this new additional market. This is a long-term commitment to our European customers, and our message is that increased and enhanced market penetration is possible when resellers have significant and unlimited support and information to sell the ROI on technological investments."

Bill Nix, BlueStar Director of Global Channel Marketing and Sales, had this to add: "We are very excited about this expansion into Europe. It gives BlueStar the opportunity to work with global suppliers and expand our market reach to another continent."

About BlueStar

BlueStar is an international distributor of specialty electronics sold to Value-Added Resellers and dealers that specialize in Bar Coding, Point-of-Sale, RFID, and Mobile Data Management. Founded in 1929, BlueStar is headquartered in Florence, KY, USA, and sells electronic products to dealers in over 30 countries worldwide. The company recently was honored with "Distributor of the Year" titles by both Microsoft Dynamics and Motorola.

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