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Evolis, the European plastic cards personalisation solutions provider, has announced the opening of a representative office in Japan.
A stronger presence in a market with huge opportunities
Evolis has operated in Japan for several years through a network of partner distributors, and now builds up its efforts in the Japanese market with the opening of a representative office in the heart of Tokyo. This move is a part of a global expansion strategy to capture a larger market share in Asia, thanks to a Japanese market, which is keen on innovative solutions and premium quality products.
This new office will help Evolis develop close relations with existing partners and support them in their sales efforts. Evolis' local presence will also be vital in expanding the current distribution network and approaching local integrators to partner with them on large implementation projects.
An approach in line with Japans core principles
The opening of this office is strategic for Evolis as Japan is among the most important and dynamic markets for plastic cards personalization solutions.
To fully meet the specific requirements of this market in terms of quality, technical assistance and marketing support, Evolis has appointed Jimmy Malmouche as Sales Manager. Jimmy Malmouche has solid experience of both the local culture and the card personalization industry. With Jimmy on the field, we have a new major asset at Evolis. His accurate knowledge of Japanese customer requirements will enable us to always be in line with market needs, points out Eirik Bakke, Sales Director EMEA & Asia-Pacific, Evolis.
Evolis designs, manufactures and markets a comprehensive range of personalization systems for plastic cards. The Evolis printers include all features for graphical, magnetic and electrical personalization (smart card, with contact or contactless - RFID) of multi-purpose cards (employee badges, student IDs, bank cards, etc.). Headquartered in Angers, France, Evolis has branch offices in Miami (USA) and Singapore, as well as a representative office in Tokyo. The company reported sales of EUR 36 million (USD 48.9 million) in 2007, in strong growth. Evolis has 130 employees and is represented in more than 90 countries globally.