Jasmine Gledhill, Group Head of Marketing stated This rebrand is the catalyst for the integration of our companies. We wanted to clearly position Westcoast as the leading independent distributor in the UK and Ireland.
Westcoast is a distributor for many of the IT industrys best known and highly visible brands.
The rebrand is intrinsic to the products and services we offer and is supported by all operations within Westcoast. It doesnt just represent a new logo with a fresh new look and feel. It gives Westcoast the chance to reinforce our good reputation, encourage loyalty and assure quality of service across all products and market sectors.
We are continually looking to improve and enhance our offerings. We want to provide our customers products, services and solutions of the highest quality and deliver more value to our customers that earn their respect and loyalty. This rebrand is for our customers, suppliers and our valued employees. The teams within Westcoast understand our values as our people help us to deliver our promise through their individual contribution.
Joe Hemani, Westcoast Chairman, added, It represents current requirements and needs of a dynamic environment and customer expectation. Westcoast has been trading successfully for over 25 years and the new branding brings us into line with our much changed industry as we continue our march towards the next 25 years!
Established in 1984, Westcoast has become a leading national wholesale distributor within the UK. Westcoast has built a product portfolio spanning the whole computing spectrum, ranging from desktop PC and notebook products through to high end server solutions, network products, printers, peripherals, related accessories, consumables and home entertainment products. Westcoast adopts a focused approach to both product range and customer account management. The increasing emphasis on these two issues has enabled the company to enjoy constant growth.