Avistar Communications Corporation has completed agreements with four value-added resellers (VARs), as it launches its new Channel Partner Programme. Veloci, Communications III and Manist are Avistars first resellers in the United States and together bring vertical market experience in energy, legal, healthcare, pharmaceutical, technology, retail, government and education. Sales into new geographies of Japan and Asia are expected from Media Plus, a Japanese VAR which specializes in videoconferencing. Avistar is actively seeking resellers in the United Kingdom and other European markets to extend the reach and increase the intensity of its sales effort.
Avistars Channel Partner Programme launch partners have been justifiably impressed by our market-beating bandwidth control technology, which enables enterprise-wide desktop videoconferencing, said Darren Innes, Avistars new general manager for worldwide direct and channel sales. I believe that the earning potential from partnering with Avistar, such as the opportunity for a rapid revenue stream from our unique Hosted offering, which provides Avistar technology as a service, will be attractive to resellers and take us into additional territories and vertical markets.
The ability to support desktop videoconferencing deployments including thousands of users is a key differentiator for Avistar, said Ira Weinstein, senior analyst and partner at Wainhouse Research, a market research and analyst firm specializing in the field of unified communications. Avistars integration with IBM Sametime and the release of its Hosted, or software as a service solution, allows both large and small enterprises to video-enable their user community.
Avistars Channel Partner Programme covers customer-premise and Hosted products, and is focused on VARs that deliver communications solutions to the Global Fortune 5000 market. These comprise meeting room VARs seeking to extend video to the desktop, PBX and VoIP VARs keen to maximize the value proposition of moving voice onto corporate IP networks, and an emerging breed of unified communications VARs looking to extend the capabilities of systems from IBM Lotus Sametime and Microsoft Office Communications Server to include managed videoconferencing at the desktop.
We chose to partner with Avistar because of our mission to provide customers with cutting-edge, yet reliable, technology. Avistar has demonstrated its superiority to all rival enterprise desktop videoconferencing offerings available today, said Steven Chesser, president and CEO of Veloci.
The ability to deliver richness of interaction without extensive network upgrades, combined with rapid deployment, makes Avistars approach to unified communications very compelling in our markets, said Shuji Ozaki, president of MediaPlus.
The programme is designed to motivate VARs to sign up for the highest sales tier that they believe is achievable in order to receive the maximum benefits and discounts. With discounts or commissions ranging from 15 to 45 percent depending on their VAR level and sales result, VARs can easily build a business case to include Avistar in their product and service portfolio.