The Swedish software company ReadSoft starts up a subsidiary in Asia, headquartered in Kuala Lumpur, Malaysia. With this new addition, the company now has 14 subsidiaries on four continents.
Previously, ReadSoft's partners and resellers have very successfully, represented the company on the Asian market. With a growing number of partners as well as large, international customers in the area, ReadSoft has found it important to take a more active role - hence the establishment of a subsidiary. This focus on the Asian market will substantially increase the opportunities to close more and bigger deals in the region and ReadSoft expects a fast growth on the market.
"Local presence puts extra focus on our solutions in this market and we can give our customers and partners better support. This is an exciting and growing market which we expect to penetrate further in the future," comments Jan Andersson, President and CEO at ReadSoft.
The new subsidiary will be lead by Mr. Kam Kai Tung, previously Regional Sales Director of Unisys - South Asia. Mr Tung has close to 20 years of industry experience in the Asian market. He is now the Managing Director of ReadSoft Asia and plans to hire at least two sales and support staff members during the first year. The focus for the team in Malaysia will be on increasing the partner network in the region and find more channels into the huge Asian market.
After opening the office in Kuala Lumpur ReadSoft now has subsidiaries in the following fourteen countries: Sweden, Norway, Denmark, Germany, Mexico, Finland, France, Spain, The UK, The US, Chile, Brazil, Asia and Australia.
ReadSoft is a world-leading supplier of software for document automation. The company develops and markets a complete software platform for document automation under the name of ReadSoft DOCUMENTS. The vision is to release businesses around the world from handling documents manually. Since starting in 1991, ReadSoft has grown to a worldwide Group with fourteen subsidiaries in Europe, North America, South America, Asia and Australia, as well as a large number of local and global partners. The head office is in Helsingborg, Sweden, which - along with Stockholm - also houses the Group's main research and development unit. The ReadSoft share is traded on the Nordic Stock Exchange Small Cap list.