General Code and Belgravium Sign Joint Marketing Agreement

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General Code, specialists in the supply of printing and data capture solutions for the Italian logistics sector, today announced that it has signed a partnership agreement with Belgravium, a manufacturer of rugged mobile computing devices. General Code will offer Belgravium products as a integral part of its mobile computing hardware portfolio. 

Commenting on the new partnership Francesco Martinageli, General Codes Managing Director, stated : The Italian logistics sector is a mature user of data capture technology and we have been supplying appropriate solutions since our inception in 1985. That said, we are always seeking new and effective partnerships in order to offer the broadest selection of high quality hardware to our customer base. We are delighted to partner with Belgravium whom we see as a forward-thinking and innovative company. We have thoroughly evaluated their current product range and are happy that it is entirely fit-for-purpose within a warehouse and logistics environment. In any case, we were already aware of Belgraviums high reputation within the UK and Western European logistics sectors.

Mike Turner, Belgraviums Marketing Manager, is similarly enthusiastic : Strategically Belgravium have always focused purely on hardware manufacture. Its what weve been doing for over two decades and our track record in acquiring blue chip clients suggests we do it well. The pursuance of such a strategy means that we rely upon third party value added resellers to complete the total client solution. Our own reputation is directly influenced by our choice of system integrator partner and clients can be assured that our criteria are stringent. We are delighted to be working with General Code because of the extent of their experience, their complementary printer product offering and their overall professionalism.

About General Code

General Code has been operating in the Italian logistics sector since 1985, with the aim of supplying users with their data capture product and service and specializing, from the outset, in the most up-to-date technological solutions on the market. Over the years the company has developed and consolidated its leadership position, thanks to continuing research in the quality and reliability both of the products and the service it offers. The decisive thrust, however, came with the switch in emphasis abandonment of its role as a distributor, to one of a manufacturer.

The product range for data reading and collection was expanded from simple data pen to high performance industrial scanners, including batches and radio frequency systems.  The printer range was also expanded and General Code were now able to offer everything from the most economical small units, leading up to extremely high performance industrial printers.

General Code also cemented its direct agreements with the largest world producers of ribbons (the so-called foils for thermal transfer) and became its largest importer. Now, due to these high volumes, the company is able to guarantee extremely competitive prices together with a rigorously maintained superior quality of manufacture.

In 2007, in order to complete its range of products and services, General Code became allied to the UK brand Belgravium for data management solutions within the Supply Chain.  The partnership solution aims to use the high product quality and immense experience of both Companies to guarantee an early return on project investment for users. General Code is adding a series of radio frequency mobile computing devices and can draw upon the additional hardware range of Belgraviums sister company TouchStar Technologies if clients desire it. General Code is also in a position to offer hardware maintenance  contracts tailor-made to suit the specific requirements of customers and the type of work they carry out. The same care is provided for software:  everything that has been produced, be it standard or tailor made, is carefully archived in all its variants so that it can always be rapidly traced even after many years.  Rigid backup procedures on multiple copies also guarantee that the archive is complete in every sense.

General Code has an impressive list of clients in Italy, including the following ;

Presidential Office of the Council of Ministers (Prime Ministers office) Hospital Physiotherapy Institutes the Ministry of Health the Higher Institute of Health the Jubilee 2000 Office Volunteers Management Airport of Malta Systems Management Company Aeroporti di Roma S.p.A. (airport management) EIS Elettronica Ingegneria Sistemi S.p.A. (electronic engineering systems) TRW Sipea Automotiv S.p.A. (automotive industry) Killer Loop (Luxottica Group) Beretta Sport S.p/A. (Beretta Arms Group) Supermercati Esselunga S.p.A. (supermarkets) Gruppo Grancasa  - Gruppo Brico Roma Carni 2000 (Macellerie Citt del Vaticano ) (City of Vatican Butchers) Pantano Carni (meat) Casin della Vall (casino) F.lli Lazzi Autolinee S.p.A. (motor vehicles) Danzas S.p.A. and many many more

 About Belgravium

Belgravium design and manufacture Radio Frequency Data Communications (RFDC) and mobile computing systems. The companys ability to integrate wireless technology to all types of business management system has enabled a steady growth since its foundation in 1982. During this period the product range has expanded to include;

hand held mobile computers
vehicle mount terminals
full screen terminals
high speed pick by light systems
wireless LAN infrastructure
voice recognition systems
RFID tag reading hardware


Belgravium are widely considered as a leading manufacturer within the AIDC industry and have a large and varied customer base to reinforce this. With well in excess of 300 site installations throughout Europe, Belgravium's customer base includes many household names in manufacturing, retail and distribution. Some of Belgravium's major users include Corus, Toys R Us, John West, Great Universal Stores, Coca-Cola, Hygena and most of the prominent names within the Third Party Logistics sector  (Wincanton, P&O, TNT etc.).

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