VARLINK EXTENDS ITS PRODUCT RANGE AND INTRODUCE HTC SMARTPHONES AND PDAS

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Varlink, the rapidly expanding York based Mobile Computing & Data Capture hardware distributor, have announced a further broadening of their product range.

The company are now stocking the HTC range of Smartphones and PDAs which have been introduced to meet the increasing demand, from their resellers, for compact and lightweight devices which can be used to fulfil end-user mobile computing requirements.

Commenting on this development Bill Gordon, Varlinks Technology Director, said our customers have been reporting to us that a growing number of mobile computing applications need to be fulfilled with products of this type. We initially responded by adding iPAQs to the line up, this has worked well for us and our customers, but having monitored the situation we realised that we needed to offer more form factor options. The HTC range provides our resellers with the flexibility that they need whilst working within the Windows Mobile 5.0 environment.

Since launching their full interactive website in February, Varlink report solid progress in the establishment of their business. According to Mike Pullon, Managing Director we continue to open accounts with a significant number of new resellers every week and at the same time our account retention and levels of repeat business are more than satisfactory. Much of our growth has come from working closely with our customers to ensure that we understand their evolving product requirements. Wherever possible we work within our existing supplier relationships to meet these opportunities. In recent months we have formed new relationships to meet specific application requirements and the technical, financial and ergonomic drivers of a rapidly developing market place. We are actively considering several options to help maintain our rapid expansion. These include a combination of exciting new products, joint ventures and company acquisitions

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