Direct Golf UK, the largest multi channel golf retailer in the UK and Europe, is using Episys market-leading solution Single User Retail Enterprise Suite, for all its price labels and promotional signs, in a bid to boost sales in its eleven stores.
With product information playing a critical role in every sale at Direct Golf, the company is using Single User Retail Enterprise Suite to create signage with product information, including product images and manufacturers logos, and clear pricing. Once a template has been designed it can be used for as many products as required without further effort. This template based approach makes it easy to generate signage for special promotions or events.
The new system will allow for design and process changes required by the business at the time and in future. As well as reducing the costs of maintenance and support, it will provide flexibility in print operations that will offer opportunities for cost saving. Our reasons for selecting Episys as our partner were based on them being experts in this field and their proven ability (through their existing retail customer base) to meet our functional and volume requirements; the system is flexible, extendable and scaleable, enabling Direct Golf to embrace new signage media and technologies as they occur says Neil Bell, Retail Sales Director, Direct Golf
Peter Lewis, Director of Marketing at Episys said, We are delighted to be working with Direct Golf. They have demonstrated the ease of use and benefit of our solutions. There are many specialist retailers, such as a golf shop, that require professional signage to stay competitive against larger retail outlets.