GIVEX, TONI & GUY, Win European Card Based Solution of the Year

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Givex UK, a card management company specializing in customer acquisition and retention programmes, today announced its gift card implementation for TONI&GUY has won the Card Based Solution of the Year Award at the 2006 European Retail Solutions Awards Show.

Of the numerous nominations entered for the award, the TONI&GUY programme was chosen for its innovative implementation and performance -- in TONI&GUYs case, a 40% improvement in holiday gift voucher sales over the same period last year.  This is even more significant considering only a segment of the total stores participated over the holiday season.  Currently all UK locations are engaged in the program.

"We are absolutely delighted to receive this award and thrilled that what we knew was a great idea is being recognized as such, states Toni Mascolo, founder and CEO of TONI&GUY.

Givex is honoured to have been chosen for this prestigious award, states Philip Levy, Director, Givex UK.  This accomplishment demonstrates how our commitment to working closely with our clients as partners not just as transaction processors, delivers phenomenal results, Levy adds, We look forward to the forthcoming global loyalty program and other initiatives we are developing with TONI & GUY.

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