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At inco Danmark customers now scan items by themselves using Shopevolution, the CRM solution from Datalogic.
Inco Danmark Cash & Carry is the first store in Denmark to implement self-service checkouts, where customers scan products while shopping and afterwards pay by themselves at special checkouts. The service is called Fast Track and is based on the Shopevolution CRM solution from Datalogic.
Inco Danmark is a leading Danish wholesale company in the food industry, and its customers are professional buyers in the areas of butchers, bakers and caterers. Fast Track is very simple to use for customers of the store. The innovative I7250 Shopper Assistant terminal from Datalogic with colour display is placed in dispensers located in the entrances of the store for customers to take and scan the bar codes of items while shopping. The Shopper Assistant can be placed in a holder installed on the carts so that it is easier to manoeuvre the cart around the aisles. Two self-service check-outs are provided for Fast-Track customers, who can pay using a self-payment system. The terminal is then returned to the dispenser.
Due to the large quantity of items typically purchased by customers in cash & carry stores, the time spent at a check-out having items read usually takes around 15 minutes, in addition to the time spent queuing. Now with Fast Track this has been almost eliminated.
The new service was launched in November 2005 and so far the response from customers has been extremely positive. The queuing times at the check-out are much shorter, and customers can spend more time getting inspired while shopping around the aisles. Employees at inco Danmark are also freed from lifting heavy items from carts and can now concentrate their efforts on better customer service. After three months around 20% of sales turnover in inco Danmarks cash & carry store is made by Fast Track and the trend is growing.
According to Ole Bang Nielsen, Managing Director at inco Danmark, There is no doubt that this investment was necessary for inco Danmark to maintain its position of the customers preferred supplier for the food industry.
After a series of successful installations of the CRM solution in various supermarkets and hypermarket chains around Europe, ShopevolutionTM has now shown it can provide many application benefits for cash and carry retailers too. We are very satisfied with the partnership with inco, and appreciate the opportunity to prove the validity of our solution in this market segment, states Maurizio Scaramella, Enterprise Business Solutions Director at Datalogic.