Hand Held Products signs pan-European distribution agreement with Avnet Technology Solutions

Global distributor underlines strategic expansion into auto ID market by adding leading imaging products to portfolio

Hand Held Products, the global leader in image-based linear and 2D data collection solutions, has signed a pan-European distribution agreement with Avnet Technology Solutions.

Avnet Applied Computing Solutions, a division of Avnet Technology Solutions, the global distributor of computer and embedded technologies, will distribute the complete Hand Held Products offering, including verification products, scanners, mobile and transaction terminals, to its reseller base across Europe. Through this agreement, Avnet completes its automatic identification (auto ID) portfolio, underlining its strategic decision to expand into this growing market.

All sales representatives of Avnet Applied Computing Solutions have completed full training on the Hand Held Products portfolio last month, adding to their existing experience with auto ID solutions.

"The auto ID market is gaining momentum, and we want to be at the forefront of this development, said Sukh Rayat (pictured), vice president Avnet Applied Computing Solutions. By adding Hand Held Products solutions to our offering, we can offer the variety of products and the innovation in wireless and mobile solutions that our resellers are demanding."

"Avnet is one of the biggest distributors in the world; known for its good commercial and logistical abilities and financial strength", said Roel Vreeburg, Hand Held Products' senior vice president of international sales, marketing and services for Europe & Asia. "Another key factor in the decision process was the fact that Avnet is strong where we see the most growth potential; it has, for example, a very strong presence in central and southern Europe and a solid customer base among IT resellers."

Resellers interested in the Hand Held Products portfolio can visit the Hand Held Products website for further product information: handheld.com or acseurope.avnet.com