Over the last six months, Xirrus developer of the Wireless LAN Array has opened its European sales and marketing headquarters in
Q: What is the companys route to market?
A: We have two lines of business. With our PartnerAdvantage Program, our products flow through a two tier channel model that includes distributors and resellers who ultimately sell and deploy our solutions to end user customers. Xirrus also sells to OEM customers who then sell and support our products to their customers. Xirrus does not sell its products directly to end users.
Q: How do you view the current state of the European/UK market for your technology?
A: The European market for Wi-Fi equipment is growing faster than the North American market so there is a huge opportunity for our solution and one of the key reasons for our recent establishment of a European office in
Q: Do you need to expand your current channels? If so, what kinds of partners are you looking for?
A: Yes, we are currently looking for additional channel partners in the
Q: How will you support them?
A: We have established distribution agreements throughout most of