PRINTRONIX LAUNCHES TRUE GEN 2 PRINTING WITH NEW MP2 RFID SMART ENCODING TECHNOLOGY

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Printronix, a leading integrated supply-chain printing solutions manufacturer, today introduced patented MP2 radio frequency identification (RFID) SmartTM encoding technology, the industry's first designed specifically to EPCglobal(tm) Generation 2 (Gen 2) encoding specifications. Printronix leverages this technology in its SmartLine product families and introduces a six-inch RFID printer as well. With this, the new SL5000r(tm) MP2 and SLPA7000r MP2 become the first RFID printer and printer applicator families designed to Gen 2 encoding specifications.

"Printronix's MP2 technology delivers True Gen 2 encoding capabilities," said Brad Jarvis, director of product marketing, Printronix. "By incorporating an embedded Gen 2-certified reader module, with our new patented multiposition RF coupling device and advanced RF firmware, we're giving users peace of mind that their MP2 encoding technology is compliant with EPCglobal standards. This module has been rigorously tested, assuring predictable results for pilots or implementation."

Printronix's MP2 RFID Smart encoding technology includes an optimized Gen 2 design to support the widest range of Gen 2 tags while offering continued support of EPC Class 0, 0+, 1 and Philips UCode 1.19 protocols. For global compliance, the MP2 can switch frequencies with regional upgrade kits.

Printronix offers advanced ultra-high frequency (UHF) RFID printing solutions for today's standards, giving users a migration path to tomorrow's technology. The SL5000r MP2 and SLPA7000r MP2 encode and print different protocols, label sizes and inlay designs that have emerged from supply-chain implementations. Offering real-time XML printer and job control, along with XML forms printing and EPC encoding, the SL5000r MP2 and SLPA7000r MP2 are the most advanced XML-based RFID print and control platforms on the market. Printronix's SmartLine family also features Unicode with TrueType font support for worldwide compliance requirements and local printing needs.

Through its network of integrators and technology partners, Printronix has been selected by most of the top consumer packaged goods companies and RFID adopters to help them implement RFID printing solutions. Early users of the MP2 technology say Printronix provides them with easy configuration and versatile media throughput, citing the MP2's Gen 2 design and advanced RFID calibration.

"The Printronix SL5000r MP2 gives our customers the best performance for their EPC Class 0+ encoding, and now we're seeing an excellent migration path to Gen 2 encoding" said Larry Blue, vice president and general manager of the RFID Tag Business Unit at Symbol Technologies Inc. "We are turning to Printronix for printing and RFID tagging at retail suppliers, from beverage companies to pharma to apparel. Time and again, Printronix exceeds our expectations."

"Today, Printronix becomes the first to offer a family of printers/encoders designed specifically to the Gen 2 specifications," said Mike Lowry, president, Lowry Computer Products Inc. "Printronix's adherence to EPCglobal Gen 2 standards makes its MP2 technology an ideal solution for our customers who are ready to tag goods with Gen 2 smart labels."

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