Opportunity knocks for resellers as interactive market continues to expand

Promethean AV Distribution is calling on resellers to take advantage of the expanding market for interactive technology by actively engaging with their customers and demonstrating new products.

Part of the rapidly expanding UK headquartered Promethean Technologies Group, Promethean AV Distribution is responsible for channel supply of a wide portfolio of interactive solutions including the company's simple to use product set - the PRESENTA range.

Steve Dracup, managing director of Promethean AV Distribution explains: "We are now seeing a shift in the interactive technology market away from the education sector as more and more businesses and organisations identify areas of their everyday activities that can benefit from its implementation."

In 2004, 15% of products distributed by Promethean AV were sold outside the education sector, compared to just 5% in 2003, as new markets continue to open up.

Mr Dracup continues: "Over the last six months, we have increased the number of new customers by 20%, with many working in sectors other than education. To date, we have seen organisations ranging from local health authorities, accountancy firms, police forces and even sports academies adopt interactive technology. We believe it has been our focused effort on non-education markets and actually demonstrating how the technology can be of use to them that has created this cut through.

"With this in mind, we have recently appointed two new members to our sales team and will be embarking on a drive to recruit more resellers with a bias towards the non-education markets."

Part of the reseller recruitment drive with see Promethean AV add to its existing reseller package through further investment and additional support to encourage resellers to arrange demonstrations.

Mr Dracup concludes: "Resellers should be looking to take advantage of their existing customer base outside of the education market and think beyond interactive whiteboards. By introducing a wider range of interactive products such as panels and pads, and demonstrating how they can be used independently or in conjunction with each other, resellers can position themselves as the experts that companies turn to for advice. It can also help to create an advocate of the technology within the organisation that will almost do the selling on their behalf and create multiple sales opportunities."