NetDevices, Inc., a developer of services gateway products for enterprise branch networks, today announced that it has signed InterQuad Systems as its first distributor in Europe. The partnership will see InterQuad helping to create a new market dynamic with the emergence of the Lights On VAR (value added resellers) who will redefine branch networking by achieving unrivalled service levels and relationships with their customers.
InterQuad and NetDevices believe the vision of the Lights On VAR will emerge in tandem with the Lights Out branch office, which will herald a significant shift in the way that businesses structure IT. NetDevices SG-8 is the first in a new category of Business Gateway products that will enable this, replacing multiple point products for core branch office tasks such as networking, security and voice services with a single appliance that offers 100% availability and remote management while slashing operating expenses associated with branch office.
The market for purpose-built branch office multi-service devices is expected to grow worldwide to $16.6 billion in 2008, according to analyst firm In-Stat. Additional market research estimates that eighty percent of enterprise employees are now located at large branch and regional offices, and on average, each location contains on average 6.7 devices that must be maintained, upgraded, and serviced. Managing and securing branch networks is costly in both resources and expense for IT managers, particularly as critical applications and services delivery to the branch continue to grow year on year.
Operating 24x7, the lights on VAR will redefine relationships with customers and establish a new level of professional partnership. We believe that the remote management capability, resilience and total functionality of NetDevicess Services Gateways will usher in the era of the Lights On VAR one in which reseller partners will seamlessly manage their customers IT resources across multiple locations from a single control centre without on-site IT support staff said David Turner, vendor marketing manager at InterQuad Systems. It is rare that we meet a company with clarity of vision and such a compelling value proposition for both the reseller and customer communities as NetDevices.
NetDevices and InterQuad are in process of recruiting 20 UK-based resellers with strong expertise in branch office networking and security before the end of 2005. The two companies will be working together to deliver comprehensive training, as well as providing sales and marketing support. VARs looking to work with NetDevices and InterQuad can expect to enjoy extremely attractive margins as well as significantly increasing the competitiveness of their solution offerings.
Over the past decade, complexity in the branch office has reached a point where companies need to adopt a more strategic approach to managing the IT needs of their branch offices, commented Gordon Young, VP Europe for NetDevices. No longer will it be acceptable to add layer after layer of IT functionality into branch networks without being able to effectively manage them cost-effectively or efficiently. Services gateways enabling lights out branch networking are the answer, and as such, the opportunity that we are able to offer to our channel partners is considerable, he added.