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New revenue opportunities for the channel as AfterMail unlocks intelligence stored in the body of an email whilst email-enabling other line-of-business applications.

AfterMail has announced a channel-only strategy for its next-generation email archiving software, which helps companies to extract the embedded intelligence from email within the business. AfterMail has already recruited 10 new resellers in the last four months who are using email archiving as a route to sell additional software and services to new and existing customers.

Headway technology Group, A Division of ACAL I.T. based in Church Cookham, Hants, is one of the AfterMail distributors that has already realised the revenue potential of this next-generation email archiving technology. Philip Zimber, Sales & Marketing Director (pictured left), said: We searched the market for a solution that created additional revenue opportunities for our resellers but we were disappointed with the perceived market leaders. However, in AfterMail weve found a product which enabled email to be easily integrated with other line of business applications leading to significant upside revenue opportunities.

Additionally AfterMails channel-only strategy differentiates the company from its competitors and enables resellers to truly work in partnership with the software author in order to capitalise on the revenue opportunities for this innovative technology application, said Zimber.

Email is the current killer applicationbusinesses large and small are becoming totally reliant on its use. And yet to date, it is the much ignored poor cousin of the knowledge-pool within an organisation. Most companies accept they need to file Microsoft Word, Excel, Access and PowerPoint documentssometimes in an intelligent, retrievable and shareable waybut few today capture and use the much wider, far more relevant data currently locked away in email.

By taking advantage of relational database technology, AfterMail delivers a secure, flexible application platform that addresses these issues and provides a foundation for unlocking the valuable information contained within email, whilst also email-enabling other line-of-business applications.

AfterMail resellers can expect a quick sales cycle for this new technology application. Market research by AfterMail has found that there is a 98 per cent probability that resellers clients will not currently have a technology solution for these pain-points, whilst there is an 80 per cent probability of achieving a high level of interest. AfterMail resellers also benefit from free product training and ongoing sales, marketing and technical support.

Rod Drury, CEO of AfterMail, said: Over the past few years many organisations have invested significantly in new technology from CRM and ERP to Document Management systems to integrate applications, share information and attain an enterprise wide view of the business, from supplier to customer. Yet such investments have completely ignored the fundamental area of business knowledge and customer interaction: email.

Traditional email storage solutions are fundamentally unsound offering no searchability, no simple way to manage attachments and no way to integrate email with line of business applications. If organisations are to maximise their technology investments and minimise the escalating costs associated with email mismanagement, from compliance failure to a slump in productivity, its time to challenge the old model and bring email into the enterprise information store, concluded Drury.

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