RSA Security (NASDAQ: RSAS), the expert in protecting online identities and digital assets, today announced that Jo Pettifer has been appointed international channel programs manager. Jos main responsibilities include managing and developing the recently re-launched RSA SecurWorld Partner Program, and enabling channel partners to grow their business through selling and supporting RSA Securitys identity and access management solutions. The role encompasses both EMEA and Asia Pacific.
RSA Security recently announced the largest ever investment in its channel business through the RSA SecurWorld Partner Program, designed to offer greater financial rewards and more efficient tools to allow channel partners to fully realise market opportunities in the identity and access management space.
Part of Jos remit will be to ensure that RSA Securitys channel partners are rewarded for their investment in RSA Security products and programs. She is also tasked with making sure that partners take full advantage of the benefits of the program via tools such as the RSA SecurWorld Partner Portal and a range of automated and self-service applications.
Another of Jos responsibilities is to help drive new partner acquisition. As the market leader in strong authentication, RSA Security already has an established indirect channel for its RSA SecurID product. Recent additions to the authentication product suite such as RSA SecurID for Microsoft Windows and RSA Sign-On Manager offer current and new channel partners the opportunity to create new revenue streams and cross sell into their current customer base.
Prior to joining RSA Security Jo held the position of International Marketing Manager at 3Com Corporation. She was responsible for the strategic planning, creation and implementation of end user and channel marketing programmes across EMEA and Asia Pacific for all enterprise and SMB products and services.
Jo Pettifer, international channel programs manager at RSA Security, said: RSA Security is a well-established player in the identity and access management market and is well placed to take full advantage of what is a growing market. Crucially, the company recognises the importance of its channel partners in achieving this. The company is fully committed to its channel and it is my job to ensure that it continues to give partners the training, tools and support they need to deliver its products to the market.