SmoothWall, the network security specialist, has launched a new channel strategy with the aim of doubling its reseller base over the next 18 months, by providing improved support, better training and more attractive financial incentives.
SmoothWall offers a suite of platform agnostic firewall, web content filtering and VPN solutions to meet the needs of SME, education and enterprise users. Rapid growth in the network security market means that there are significant geographical and vertical market opportunities for resellers in the UK and US.
We have always been committed to the channel as our primary route to market, said George Lungley, Managing Director of SmoothWall. Eighty per cent of our 2004 revenues came from channel sales and with the investment were making in this programme, were looking to increase that even further.
The three partner tiers, Bronze, Silver and Gold, are designed to suit individual security consultants through to enterprise value added resellers. Each partner level carries defined sales targets, discounts and training requirements for technical and sales staff. SmoothWall has also introduced a base partner for individual consultants who do not meet the criteria for bronze partner but want to receive technical and sales support.
The SmoothWall Partner Programme is administered via a dedicated Extranet site and a team of channel managers acting as a dedicated management resource for all partners.