Voice of the Customer drives commercial success of Toshiba ST-7000 entry model

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TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, today announces the launch of the new 1.2 GHz Intel-powered ST-7000 entry-level POS terminal.

The ST-7000 entry-level, with its robust and versatile design, integrates power and connectivity into a very small footprint optimising essential selling space. This new POS terminal has been designed using feedback from TOSHIBA TECs Voice of the Customer Programme.

The Voice of the Customer Programme has been launched to encourage customers (internal or external) to report back their comments and requirements to TOSHIBA TEC providing existing and future customers with the best in class service and product quality. This proactive and innovative process captures the evolving requirements of customers. The Voice of the Customer programme is an integrated part of every R&D project at TOSHIBA TEC.

As well as Retail clients, VARs, store managers and corporate management at major retailers provided their opinions on the key requirements needed to offer customers an innovative approach to their shopping experience.

The key factors identified were:
An attractive small store where the small footprint POS terminal is an integrated part of the interior design.
A fast check-out time with an accurate account, offering various payment methods.
On the retailers side, the Voice of the Customer programme revealed that an OS independent open IT architecture, a secure lay-out, with real-time data links and a long lifecycle for a low-cost yet reliable POS terminal were a must-have.
Reduced maintenance costs and a future-proof design (including connectivity upgrades) to protect investments and enable retailers to maximize their ROI.

With the results of the Voice of the Customer programme, TOSHIBA TEC have implemented these requirements into the stylish ST-7000 POS series.

The TOSHIBA TEC ST-7000 entry model offers a high level of user-friendliness combined with a low cost of maintenance. The simple to operate slide-out design allows the engine board, as well as the hard disk, to be swapped protecting hardware investments, minimising downtime and allowing for a cost-efficient upgrade in the future. Retailers can safely continue to use their legacy software or choose from Microsoft DOS, Windows, UNIX and Linux operating systems as their standard software platform.

This new entry level POS can be fitted with an optional board, adding Powered USB 2.0 capabilities to the 1.2 GHz model. Other enhancements include a significant reduction in hard disk vibration and a built-in AC power supply.

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