SANRAD Incorporated, a leader in developing and delivering intelligent iSCSI IP SAN solutions, today announced details of a major expansion to its groundbreaking iPartner reseller program designed to help highly qualified channel partners deliver exceptional storage, network and application solutions to their customers throughout the U.S., Canadian and Latin American markets.
Due to the overwhelming success of SANRADs original iPartner program, the company redesigned its exclusive channel program to now feature a three-tiered structure that will enable it to better serve those partners whose storage solutions make up a significant portion of their business model.
Solution providers and value added resellers who are accepted into the new program will be assigned to a tier based on the meeting of minimum qualifications: Premium iPartners, SANRADs top resellers and solution providers; iPartners, small to mid-sized VARs; and Resellers, channel partners who will purchase discounted SANRAD from a national distributor.
The sheer number of resellers interested in becoming a SANRAD iPartner and in offering their customers iSCSI IP SAN solutions, which is the hottest and fastest-growing segment of the IT market, have been staggering," said Jordan Groves, Director, Channel Sales for SANRAD. "In order to ensure that our iPartners are regarded as SANRADs suppliers of choice, we have implemented this three-tiered system that rewards our top partners while continuing to provide exceptional service and product availability to all interested resellers."
Premium iPartners are comprised of an elite group of large regional or national VARs with storage solutions making up a significant portion of their business model. Each Premium iPartner must have its own dedicated engineering staff willing to become SANRAD certified, have a dedicated technical support hotline and willing to meet specific monthly/quarterly sales goals, including a minimum of $1 million in annual SANRAD revenue. Benefits of earning the Premium iPartner status include lead registration and deal protection, deep discounts on SANRAD products, and performance and volume-based rebates and sales incentives. A few of SANRADs Premium iPartners include Cornerstone Systems, Inc., and Jeskell.
"Being a Premium iPartner better enables us to deliver iSCSI SAN solutions that best suits the needs of our roster of commercial enterprise customers, educational institutions and government organizations nationwide," said Pip Smith, Director of Commercial Sales of Jeskell. "Our Premium status and volume of SANRAD sales also gives us favorable pricing, which can mean savings for our clients."
iPartners are SANRADs second-tier of resellers and solution providers. With similar benefits to the Premium level, including sales incentives and programs, marketing opportunities and sales lead sharing, resellers accepted into this level must provide a dedicated engineering staff, standard SANRAD technical support and must generate as a company more than $2 million in overall annual business revenue.
Resellers, the third tier of SANRADs iPartner program, are those companies that do not meet the minimum requirements of the higher levels but are still able to provide their customers with industry-leading SANRAD products by purchasing them at a discounted rate through SANRADs national distribution partner Ingram Micro.