Dynamax goes East with new European VAR

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Digital signage solution specialist, Dynamax Technologies, has furthered its advance into European territories with the appointment of PAVA as its latest Value Added Reseller.

PAVA, which operates in the Eastern European territories covering the Czech Republic, Hungary, Poland, Slovak Republic and Ukraine is a specialist AV reseller. It has already been involved in several pioneering digital signage in the Czech Republic and is seeking to expand its activity in this area.

Consequently, PAVA was a perfect candidate to sell Dynamax's PointOfView NG content management solution for digital signage networks. Offering advertising, corporate and retail customers a solution capable of planning and delivering media campaigns to complex digital signage networks, it has the potential to play a key role in developing use of the technology in Eastern European.

PAVA managing director, Richard Galovic, sees digital signage as an ideal opportunity for media networks to get maximum value from their point of purchase estates. He comments: "Having already had some success in implementing large LED installations, we are now prepared to move into the in-store sector with PointOfView NG.

"We are gearing up to sell the product to media networks with a high profile presence in such environments as cinemas and supermarkets."

Paul Ronson, Dynamax Director of Sales, concludes: "We are delighted to appoint PAVA as our latest VAR and applaud their readiness to get in at the ground floor for digital signage in this territory.

"I am convinced that PointOfView NG will make a significant contribution to PAVA's success in cracking the digital signage marketplace. We look forward to a long and mutually beneficial working relationship with the company."

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