OKI PRINTING SOLUTIONS CLAIMS SECOND POSITION IN THE EUROPEAN COLOUR PRINTER MARKET

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OKI Printing Solutions today announces independent figures which confirm its continued growth within the European digital colour printer market. It has claimed the number two position in terms of the number of units sold in Q1 2005, recording a market share of over 12 per cent (source: IDC, Western European Printer Market).

OKI Printing Solutions has also made impressive strides in the professional colour printer Professional digital colour printer market refers to the 10+ pages per minute market segment. market. The company has grown its European market share to 31 per cent and is making headway into HPs slim advantage. However, in the 11-20ppm market segment OKI Printing Solutions has taken the lead with a market share of 48%.

These figures are released following the companys recent global brand repositioning announcement, a move designed to assist in its drive to be recognised as the major challenger brand in the global non-impact printer market. We are now extremely well placed to continue our offensive on the colour page market leader, says Andrew Montgomery, Managing Director of OKI Printing Solutions, EMEA. With our recent entrance into the Multifunction Product (MFP) arena, coupled with our updated C3000, C5000 and C9000 Series product ranges, we are confident of closing the gap further in the professional colour printer market.

In the UK, OKI Printing Solutions is number 2 with 10% market share in the colour page printer market; having 61% growth on Q1 2004. In the 11-20ppm (professional) segment, it owns 42.1% market share ranking it number 2, 1% behind market leaders HP.

Graham Lowes, Strategic Planning Director, OKI Printing Solutions (UK) comments: This market growth has been achieved through OKI Printing Solutions ability to provide businesses of all sizes with unprecedented value add printing solutions that include in the box document design and management software and high performance colour printing without having to compromise on speed, quality or cost.

Chris Gill, Managing Director, OKI Printing Solutions (UK) adds: At OKI Printing Solutions (UK), we dont copy the competition. We are an agent for change. Looking forward our aim is to get organisations to modify the way they think about printing, with previously impossible aspects now being achievable using modern technology, software and media. This has led to such an explosion of potential applications and management processes and is very different to how our main competitor does business.

As part of its continuing drive to increase market share and confirm its positioning the a challenger brand in the business printed communications market, OKI Printing Solutions is undertaking a number of aggressive integrated marketing initiatives that will drive sales across its comprehensive portfolio of printing solutions.

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