ReadSoft partners with Sanderson to automate mail order processing

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ReadSoft, a leading provider of Document Automation solutions, is partnering with Sanderson, one of the largest and most experienced UK-owned providers of software and IT services, to provide automated processing of mail order forms and coupons.

The combined solution will open up new markets for ReadSofts Document Automation solutions and enable Sanderson to expand its business through faster and more cost-efficient processing mail order and fulfilment using its Utility solution.

ReadSoft DOCUMENTS for FORMS, part of the ReadSoft DOCUMENTS platform for Document Automation, will enable Sanderson to automatically capture data from the mail order forms and coupons that it processes on behalf of its clients. The ReadSoft solution will then enable data to be automatically verified, managed and the integrated with Sandersons Unity solution.

Unity is Sanderson's comprehensive business solution for mail order, fulfilment and multi-channel sales. It provides all the functionality to successfully manage sales, CRM, supply chain, fulfilment, finance and HR. Sophisticated business intelligence and e-commerce options deliver valuable analysis and improve customer targeting and efficiency measurement.

Paul Davis, Managing Director, Sanderson, said: For the first time, we can offer mail order and distance selling businesses a fully automated solution to properly manage multi-channel selling. By combining the Unity and ReadSoft technologies we are enabling them to sell to both business-to-business and consumer markets with the benefits of faster response processing, reduced costs and enhanced customer service.

Colin Kaye, President, ReadSoft UK, said: Were delighted that Sanderson has recognised the value of ReadSofts solutions in providing faster and more cost-efficient processing services to its mail order clients. We anticipate that both companies will be able to grow their business activities in this market as a result of the increased business efficiency provided by our joint solutions.

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