TransAct Technologies Incorporated, a leading producer of transaction-based printers for customers worldwide today announced the appointment of Tracey Chernay, as Senior Vice President of Marketing. Ms. Chernay, a 20-year veteran of Xerox Corporation, will be responsible for developing and executing TransAct's global marketing strategies to achieve the Company's business and sales objectives.
Bart C. Shuldman, Chairman, President and Chief Executive Officer of TransAct, said, "Tracey's extensive experience in developing and implementing global marketing strategies will be a great asset to TransAct. Tracey is joining TransAct at a pivotal time, just as we expand our international initiatives in the Gaming and Lottery market and implement our growth strategies across the entire business. She is a great addition to our team and we look forward to her contributions as we continue to grow the business."
Tracey Chernay comes to TransAct from Xerox Corporation where her most recent position was Worldwide Marketing Manager, Production Color Marketing, for the Production Systems Group. During her career at Xerox, Ms. Chernay has been consistently successful in developing and executing global marketing plans including product launches, marketing programs, branding, advertising, direct mail and customer engagement forums. Under her leadership, the Production Color group has been the recipient of numerous industry awards including a Gold Ink award for a 1:1 direct mail campaign and the prestigious GATF InterTech Award.
While serving as Manager Worldwide Marketing Operations, for Xerox's Color Solutions Business, Ms. Chernay was responsible for marketing strategies and programs and for ensuring their deployment within operating companies in Europe, Asia, North America and other developing markets. Ms. Chernay also worked as Manager of Sales Operations where she substantially exceeded profit plans for the corporation.
"I am excited to be joining TransAct at this important time in the Company's history. TransAct is a leader in the transaction-based printer market and has innovative products and growing market share. My extensive experience, especially in color printing, uniquely qualifies me to work with management to design and implement world-class marketing strategies to support the Company's sales initiatives and help drive revenue and profit growth," commented Tracey Chernay, Senior Vice President of Marketing of TransAct.