Crossbeam Systems announces new partner tools,training and incentives to expand channel and boost sales to mid-size enterprises and remote sites

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Crossbeam Systems, Inc., the leader in protecting the world's largest networks, today announced that it is making changes to the Crossbeam Authorised Partner Programme (CAPP) to provide its partners with new tools, training and incentives to better sell into the network security space. It is also now easier for new companies to join CAPP.

The updated programme is part of Crossbeam's drive to significantly grow its worldwide network of partners. Currently, more than 100 resellers offer Crossbeam's high performance security services switches as an integral part of their network security offerings. In the UK, it is looking to both recruit new resellers to its two-tier sales model, which it operates alongside its distributor, Unipalm, and to expand opportunities for its existing partners, which include Assurix, GSS, HarrierZeuros, Imerja, Integralis, Nebulas and Vistorm.

Crossbeam's X-Series and C-Series products integrate best of breed security applications including firewall/VPN, intrusion prevention and protection, content security and Web filtering, from leading security software companies. These high-performance, highly-available security services switches are currently protecting more than 500 enterprise and service provider networks.

CAPP now offers three levels of participation, catering for partners of all sizes. Additional incentives have been put in place to attract more resellers to the 'CAP C' level; the part of the programme which has been specifically designed to help partners offering Crossbeam's C-Series platforms to mid-sized businesses as well as remote locations of large enterprises. There are additional incentives at all levels of CAPP, so every partner can accelerate sales.

CAP Level:
This is Crossbeam's entry level of participation, designed for resellers targeting small- to medium-sized businesses. In addition to access to the partner website, it also offers free sales and technical overviews, as well as special discounts on products and services.

CAP C Level:
The CAP C level of the partner programme focuses on supporting resellers which are offering the Crossbeam C-Series to mid-sized businesses and remote sites of larger enterprises. New features include the certification for two engineers to support the C-Series, a free demonstration unit, participation in Crossbeam marketing and lead generation campaigns as well as special discounts on products and services.

CAP X Level:
The CAP X level of the partner programme is designed for those resellers selling the Crossbeam X-Series to large enterprises and service providers. Free training is provided for two engineers on Crossbeam X-Series platforms, and channel partners are also entitled to a 50% discount on both X-Series and C-Series demo equipment. Further benefits include participation in Crossbeam marketing programmes, access to support, special discounts on products and services and an allocation of the Crossbeam coop marketing fund.

Crossbeam is also providing the Crossbeam Accredited Service Partner (CASP) programme to ensure partners have the necessary tools and resources to optimise sales of Crossbeam products. Through this programme, partners receive full technical support, product certification, customised training, professional services and extra discounts on the Crossbeam service portfolio.

To join CASP, partners must certify at least two engineers to support both the X-Series and C-Series and deliver on-site installation services including hardware and software upgrades, real-time remote support services and hardware replacement services. They should also purchase Crossbeam lab equipment.

"Crossbeam's 100% two-tier sales model has already made great inroads into the UK market, but we want to build upon this achievement by helping our channel partners to sell more effectively and boost their profit margins," said James Clegg, regional director for UK and Nordics, Crossbeam Systems. "Our partners have seen good success targeting large enterprises and service providers with our X-Series platforms and we want to mirror this accomplishment in the medium-sized enterprise market. Growing demand from mid-sized firms, plus requirements to bolster security at branch offices and remote sites, means we're particularly looking for partners with experience of supporting these kind of businesses."

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