Redline Networks APPOINTS NEW UK DISTRIBUTOR AND ANNOUNCES RESELLER PARTNER TO HELP ENTERPRISE CUSTOMERS

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Building on its phenomenal success in the UK and Ireland, Redline Networks today announced that it has partnered with Data Integration as a UK reseller. Data Integration is working with Tomax Technology, the recently appointed Value Added Distributor that is assisting Redline Networks in expanding and managing its UK and Ireland partner programme. In this role Tomax will manage Redlines channel operations, help recruit new resellers and provide a level of technical and consulting support to assist resellers with end user sales and implementation.

The Tomax partnership with Data Integration, which has been in effect for several months, has resulted in several new Redline customers, including The National House Building Council (NHBC). NHBC is a unique company that provides a broad range of services to the house-building and wider construction industry in order to raise standards The partnership with Data Integration in the Enterprise market will help Redline to help solve some of the challenges being faced by UK enterprise customers who are moving to web enabled application delivery, with applications such as PeopleSoft/Oracle, Siebel, SAP and Lotus Notes/Domino Web Access.

Redline has two lines of appliances: the E|X and T|X. The T|X Web I/O processor is mainly aimed at website performance and the E|X application front end at web-enabled application performance. Existing Redline customers in the UK include; Figleaves, John Lewis, British Sugar and Surrey County Council.

Paul Judd, UK & Ireland Country Manager at Redline Networks, said: As Redline Networks continues to expand in the UK and Ireland we need to focus our resources on more end user support and sales development. Working with Tomax a company that truly understands our business - means that they can help us manage new channel partners, and we are confident that Tomax will work with us to increase our sales and market share.

Martin Anastasi, Co-founder of Tomax, said: Redline Networks offers resellers a compelling sales opportunity. Once an end user tries the product the benefits are almost instantaneous and customers can make very quick sales decisions; Redline products are also easy to install and manage. We look forward to using this exciting technology to help Redline further expand its share of the UK market through our management and expansion of its resellers and channel in this market.

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