The inertia that keeps many of the larger corporate customers with their existing ECM providers could become a thing of the past according to Daeja Image Systems and Gimmal Group, thanks to Daejas market-leading web-based document viewer, ViewONE, and Gimmal Groups ECM Migration & Conversion services.
Brand loyalty doesnt mean much in a corporate market where customers expect excellent service and blisteringly fast ROI for the millions of dollars they spend on their ECM systems, but the frequency of customers switching ECM providers is low. One key reason for this is the perception that switching providers is both technically complicated, time consuming, and a change management nightmare for users.
Jeremy Jones, Daejas marketing director, feels that this viewpoint needs to change:
Competition is fierce in the ECM market at the moment, especially with all the M&A activity going on in our sector. ECM providers are slashing professional fees and changing licensing structures in the hope of luring away customers, but the key to any transition still remains making sure that any cost savings are not cancelled out by user training issues, rollout problems and time-consuming systems administration.
ViewONE is central to ensuring this smoothness of transition, as Jeremy notes:
In a recent example, Gimmal Group contacted us on behalf of a large US multinational, who wanted to switch from a complete end-to-end FileNet system to a comparable Documentum system. The customer had a large repository of FileNet-annotated documents and didnt want to have to undertake a conversion program to reconstruct the files with Documentum annotations in the new repository. Gimmal knew that FileNets Java viewer is ViewONE rebadged and he asked if we could supply the customer direct. ViewONEs support for FileNet annotations (in addition to Wang, Watermark, Pixel Translations, eiStream and soon ViewStar annotations) meant that the docu
Saving administration time was not the only benefit. Mike Alsup, Gimmals President, identified other significant benefits for the customer:
Switching systems normally means switching user interfaces which requires extensive user training. In this instance there was zero change management impact on the user as they saw the same viewer interface that they had always seen. What clinched the selection was the fact that unlike other Documentum viewers, ViewONE is licensed by the server, which meant huge savings on license fees for the customer. Such a combination of zero administration time, zero training requirement and low license fees could not be beaten and made the transition for the customer almost seamless. By my estimation between us weve saved this customer hundreds of thousands of dollars..."