LightPointe, a designer and manufacturer of optical wireless products based on free-space optics (FSO) technology, today unveiled an expanded channel programme to help value-added resellers and systems integrators meet increasing enterprise demand for high-bandwidth, point-to-point optical wireless bridges. LightPointes Flight Partner programme offers resellers a variety of financial incentives, training, marketing resources and sales tools to accelerate the deployment of the companys high-speed, high-margin enterprise connectivity solutions. LightPointes optical wireless products also allow VARs to offer new infrastructure solutions and revenue opportunities for high band-width vertical applications such as VoIP, CAD, medical imaging, and video transmission.
Through the programme, channel partners have the opportunity to achieve a healthy double digit margin on the sales of LightPointe products. LightPointe provides extensive technical certification and training, market development funds, lead referrals, webinars, e-newsletters, trade show support and reseller incentives. The newly refined channel programme reinforces LightPointes business model, which is 100 percent focused on indirect sales through certified reseller partners across North America, Asia-Pacific as well as Europe, Middle East and Africa (EMEA) regions.
With more than 2,600 systems deployed in more than 60 countries, LightPointes products have earned high marks for linking two or more buildings in classic LAN-to-LAN connections with extraordinarily high bandwidth. All LightPointe products are license-free and use beams of light to transmit voice, data and video through the air. Entry-level models are available for under 6,000.
To support escalating interest in Europe, LightPointe also has aligned with WAN Partnership, a channel partner headquartered in Reading, Berkshire, England.
We're very pleased to be working with LightPointe," said Brian King, marketing manager for WAN Partnership. "LightPointe's optical wireless solutions are the best in the enterprise market, offering superior features and unparalleled ease of installationall backed by proactive marketing assistance, which is vital to our business development efforts."
Other global partners that have joined the programme include Seicom in Germany and FastMile in Switzerland and HP Singapore. Moreover, increased channel support throughout Asia Pacific has led to extended market reach in the region, where LightPointe is actively recruiting qualified resellers to meet expanding market demand.
Prospective resellers can apply online at www.lightpointe.com/index.cfm/fuseaction/appform.Home
According to Bob Preston, senior vice president and chief marketing officer at LightPointe, the companys optical wireless bridges represent a significant market opportunity as high-bandwidth vertical applications and increasing network traffic drive Gigabit Ethernet adoption in the enterprise networking market. The requirement for high-speed, building-to-building connectivity is on the rise, said Preston. Our Flight products are the only outdoor wireless solutions on the market to deliver LAN-to-LAN backbone, full-duplex connectivity up to 1.25 Gbps.
For Matthew Breen, vice president of Speed Wire, a leading LightPointe channel partner based in Floral Park, NY, LightPointes optical wireless products provide an essential component to his companys technology arsenal. LightPointe offers a quick and effective way to meet the time-critical network connectivity needs of our customer base, whether they involve building-to-building connectivity to add a satellite office, or network portability for supporting temporary locations, said Breen. In the urban environments where Speed Wire operates, digging up the street to lay fibre is simply not an option. LightPointe represents the only reliable, high-bandwidth alternative we can count on.
In addition to Speed Wire, LightPointe recently expanded its partner base throughout North America to include Texas-based Alpha Net Communications and Florida-based Spectral Management Federal, Inc. Other key authorized resellers now supporting increased market traction on a global scale include Global CTI of Irvine, CA and Dimension Data of New York City.
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