SonicWALL, Inc. (NASDAQ: SNWL) announced today that it will offer SilverBack Technologys IT and security monitoring technology as part of SonicWALLs managed security services provider (MSSP) program. The agreement creates the first information technology and security monitoring offering for small and mid-tier companies and will provide SonicWALL channel partners with additional resources to respond to growing market demand for affordable, outsourced information technology services.
Through its partnership with SilverBack, SonicWALL will offer Silverbacks reporting and monitoring solutions to participants in its MSSP program, enabling them to manage security and information technology across their customers networks from a central point. SonicWALLs MSSP program provides participating channel partners with a framework for providing security services, allowing them to take part in a worldwide managed services market estimated by IDC to reach $21.7 billion by 2007.
SonicWALL MSSP partners are able to access specially designed and priced hardware, software and services bundles; end-user marketing support; and tailored support services to help them maintain a high level of service for their customers. SilverBacks innovative one-to-many model enables managed service providers to offer simultaneous mass delivery and customization of services for thousands of end users, in a model that emphasizes profitability. The combined offering presents additional growth opportunities for SonicWALLs existing MSSPs as well as for channel partners who are transitioning their business to a services model.
The combination of Sonicwalls appliance-based security solutions and Silverback's management capabilities have given us the ability to provide Fortune 1000 class services to the community bank and credit union market at SMB prices, commented Ralph Sikes, chief technology officer at Gladiator Technology Systems, a SonicWALL and SilverBack channel partner and participant in SonicWALLs MSSP program. Its a class of service sorely needed in a sector that generally does not have the technology resources to manage IT internally, yet is required by regulatory agencies to operate in a reliable and secure environment.
The constantly-changing security landscape is the biggest pain point driving the need for managed services, but there is also unmet demand for solutions that extend beyond security to all devices, said Matthew Medeiros, president and CEO of SonicWALL. Many of SonicWALLs channel partners sell a full range of networking and security solutions. SilverBacks technology will give our MSSP partners the ability to sell tailored IT reporting and monitoring services to dozens or even hundreds of customers simultaneously.
Our agreement will open opportunities for SonicWALL channel partners to add the capabilities of monitoring not only their SonicWALL security systems but also third party network elements, said Dan Phillips, chairman and CEO of SilverBack? Technologies, Inc., a leading provider of integrated network, systems, application and security monitoring software for the mid-tier. SonicWALLs selection of SilverBack for such a pivotal role in its new MSSP program validates what industry analysts, solution providers and more than 1,000 worldwide customers already know that SilverBacks innovative technology delivery model provides an easy path to deriving revenue from the rapidly expanding managed services market.
Historically, the mid-tier market has been underserved by managed service providers (MSP), because of the high costs associated with delivering adequately customized services to these businesses at an affordable price point. The ability to deliver IT and security services remotely to mid-tier users helps address the price and profitability issues, giving many channel partners access to a new and lucrative market. Gartner Research estimates that the managed services market will grow annually at a range of 60%, fueled principally by demand from mid-tier companies.