UNIQUE WEB-BASED SOLUTION TO HELP COUNTER SECURITY LABELLING CHALLENGES AND ENHANCE DATA MANAGEMENT

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Paxar EMEA, part of the Paxar Corporation, the world's leading provider of fully integrated and innovative labelling, merchandising and identification solutions for apparel manufacturers and retailers, formally announces the launch of its SpecStar web-based labelling data management solution, an industry first in web-based labelling management.

SpecStar, which has also been modified for, or used in, security applications, harnesses the power of the internet by delivering data anywhere in the world, combining it with the latest in digital in-plant printing and label bureau facilities, which are strategically located throughout the worlds garment manufacturing regions.

In addition to consistently delivering over two million tickets and labels a day to 520 garment manufacturers in 42 countries, the solution can be extensively re-engineered to offer brand owners a secure, low cost, yet flexible track and trace security labelling system. Further, a key benefit of SpecStar is its ability to complement different brands and unique requirements pertaining to each brand.

SpecStar comprises of three powerful internet tools that work in tandem with Paxars technology:

-SpecStar Inplant: with the ability to transmit data to Paxar in-plant labelling systems in garment factories anywhere in the world, in order to deliver labels at needlepoint; and

-SpecStar ComplyLine: an online resource where brand owners and retailers store their latest approved label formats, which can be accessed by authorised subscribers to ensure that the latest label designs and specifications are being used; and

-SpecStar Service Bureau: which uses the Internet to manage and transmit data to selected Paxar printers in service bureaux worldwide.

This unique solution gives brand owners and retailers the ability to deal with their labelling requirements wherever they are, 24 hours a day.

Dean Garner, brand protection manager of Paxar EMEA said, We are delighted with the feedback received to date on SpecStarTM. This new solution will allow brand owners and garment retailers to tackle the problems of counterfeiting and theft through a secure, low cost and flexible system.

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