Quask Builds Channel in the UK for New FormFlow Product

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Quask provides entry-level and advanced solutions for browser-based data collection, analysis, workflow and business process management.  Quask products are used worldwide in the fields of workflow, BPM, web design, sales and marketing, CRM, HR, e-commerce, education, and more. The company is  looking to establish a highly qualified network of Quask Solution Providers. Freddy May, the company's CEO, discusses the way forward.


Q: What is Quasks route to market?

A: Quask currently sells its online data collection solutions (FormArtist and FormServer) through a small base of Quask Solution Providers and direct to end users.  FormArtist is Quasks web-based forms and survey software and FormServer is our high-end database driven forms and survey solution. 

With the recent launch of FormFlow, our forms-driven workflow and business process management application and LiveStats, our browser-based real-time reporting and analysis tool, Quask is in the early stages of building a channel in the UK and US to sell these solutions.  We are looking to establish a highly qualified network of Solution Providers who have the capability to install, implement, configure and train end users on our workflow/BPM and reporting applications. 

We do not deal with distributors, we sell direct to end users and through a small base of Quask Solution Providers in the UK and US. 

Q: Why do you think partners and customers choose Quask?

A: Customers choose Quask products because they are affordable, easy to use and implement, require no technical knowledge for users, provide excellent results in terms of the types of online forms, surveys and workflow processes that can be produced, and deliver quick returns on investment.  In addition, customers are constantly praising the service they receive from our Technical Support team which ensures that we retain and grow existing customers.  The Partners that we currently work with, have chosen us because of our powerful set of technology products which deliver real results to their customers and the fact that we maintain close relationships with them, helping them in their sales and implementation efforts, and providing them with priority technical support. 

Q: Why should new partners choose to work with Quask?

A: Our new FormFlow product provides excellent opportunities for value added resellers and systems integrators to work with a product that offers unique advantages in the workflow/BPM space.

 FormFlow is extremely competitively priced to appeal to SMEs and departments as well as the larger enterprises.  Most workflow products on the market are priced too prohibitively to be adopted by individual departments or the small to mid sized organisations as they are generally offered as enterprise wide solutions with lengthy sales cycles involved.  FormFlow will allow resellers to introduce a workflow application into an organisation much quicker, with shorter associated sales cycles, whilst providing the reseller with the ability to grow the solution within an organisation as people see the benefits and rapid returns on investment they receive.  For this reason, resellers already selling workflow applications will find that FormFlow will very probably complement rather than compete with their existing product set.
   
 Its ease of use, ease of implementation, powerful functionality and forms-driven approach is truly unique in the workflow arena. 

 FormFlow offers unparalleled form design, notification, tracking, escalation and delegation and handles serial and parallel workflow processes. 

 FormFlow will provide organisations with rapid returns on investment. 

In addition to the advantages of the technology itself, FormFlow will provide considerable additional revenue opportunities for partners on the services side where they will be able to offer installation, configuration, training and technical support services and implement a complete workflow solution for their client.  Partners will also be working with a company that values close relationships with our clients and partners.  We realise that the key to Quasks success will be the success of our partners. 

Q: How do you support your channel?

A: Account Management All Solution Providers are assigned an account manager.  Additional sales and implementation support is provided through our pre-and post-sales technical consulting and professional services team.  This is an effective way of bringing in expert support for sales and implementation programs, as needed.

Lead Generation In addition to providing partners with ideas on how to generate leads, Quask regularly conducts its own marketing programs to generate sales leads.  We are very effective at generating good quality leads from a variety of marketing activities, but do encourage partners to actively pursue marketing programs of their own. 

Technical Support Quask Solution Providers enjoy telephone and email based pre- and post- sales technical support.  Solution Providers are also offered sales and technical training to ensure that high standards are adhered to.

Communication Quask provides regular communications to our partners which we carry out mainly via our regular e-bulletins containing sales/marketing tips, product developments, marketplace issues etc.   

Q: What benefits and incentives do you offer to your existing partners/new partners?

A: With our new Program we are offering a generous incentive scheme and discount/commission structure, details of which can be found on our site in our Program Overview document at http://www.quask.com/download/QuaskSolutionProviderUK.pdf.  In addition, for new partners, we are offering that they move straight to the 40 per cent discount level for their first 9 months. 

Q: At what time of the year do you recruit new partners?

A: Recruitment is ongoing throughout the year.

Q: Do you want new partners now?

A: Yes. 

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