NEW YEAR, NEW RESELLER PROMOTIONS

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Lexmark today marked the start of 2005 with the announcement of a range of new and extended promotions for its channel partners. With excellent pricing on some of Lexmarks most popular products and a range of additional offers, resellers will benefit from enhanced cost savings and margin opportunities.

Price reductions:

C510 now under 300!
Lexmarks award winning colour laser, the C510 is now available at a street price of just 299*. Offering both high speed mono printing and high quality colour printing, the C510 is an ideal cost effective solution for small to medium sized businesses.

E232 under 80
A new distribution promotional price means the award-winning E232 now has an estimated street price of 79.99 and is available to resellers for just 62. This provides resellers with a compelling price point to meet the needs of customers looking for a powerful, effective desktop laser printer.

Resellers purchasing E Series and C510 printers from distribution in January will receive free delivery, saving 10 on each colour laser delivery and 5 for E Series deliveries. The combination of these incredible prices and free delivery provides resellers with an excellent margin making opportunity for the start of the year.

X422
The X422 distributor buy price has been reduced to 490, allowing the reseller to sell at a low price of 669.99*. An unbeatable price point for this compact MFP with printing, copying, faxing, scanning and email functionality.

DVD vouchers
Customers who have collected the free DVD vouchers from the Z815, X2250 & X5250 promotional boxes have until 15th February to claim their free DVD.

Free memory card vouchers
The in the box free memory card voucher available with purchases of the P915 and P6250 has been extended. Promotional part numbers will now be available for distribution to order up until 14th January 2005**.

The ingredients are here for an extremely compelling channel promotion: great, award-winning products, outstanding prices and margin opportunities for resellers, said Giovanni Guisti, UK Country General Manager. We are delighted to be starting the New Year with such a strong set of promotions which fully demonstrates our commitment to the channel.

Terms & Conditions
* Promotions valid until 31st March 2005

** After 14th Jan 2005 distributors must order the standard P915/P6250 part number.

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