FrontRange Solutions, an international leader in Service Management, Customer Relationship Management (CRM) and Customer Communications software solutions has announced the launch of its new partner programme. The company is rapidly expanding into additional sectors with expanding technologies and the new initiative reflects the changing market.
As FrontRange recruits an increasing number of global resellers, the new partner programme has been designed to reflect their needs as well as resellers specialising in local geographies. Centrally driven, the programme exploits economies of scale to provide more sales, marketing and training support to the reseller community.
The FrontRange partner programme recognises that the decision to take a new product into the portfolio is not dependent simply upon an evaluation of the product itself, but rather the whole product - including logistical, account management, financial and marketing support from the vendor. Partner classification is awarded on a points basis, taking into account the range of solutions carried, commitment to marketing, vertical industry knowledge and revenue.
Commenting on the new programme, Andrew White, EMEA business development director said: Unlike other vendors we take a long-term view of partner relationships, recognising the rising stars and not just the partners contributing the most revenue.
We know it takes time for a partner to develop a pipeline and close deals and it is during this time they need maximum vendor support, he adds. So the more focus a partner puts on FrontRange the more support we will give them. We aim to give new partners the best start possible to benefit both parties.
Talking about the new partner programme, Rory OMara, managing director of leading FrontRange reseller, CRMworks, commented: As the market matures, vendor commitment to its channels is a significant consideration when choosing a portfolio of products.
The new FrontRange partner programme and range of products will help me drive new business and up-sell existing customers. It is refreshing to see a vendor taking an alternative view of reseller relations.