Printronix Establishes Middle Eastern Regional office in Dubai

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Printronix, the leading manufacturer of integrated enterprise printing solutions for the supply chain, today announced the opening of its new Middle Eastern regional office in Dubai and the appointment of an area sales manager for Turkey, Middle-East and Africa. This new appointment and the opening of a Printronix office for the region will allow Printronix to tap into the growing demand for high-performance printing solutions in line matrix, thermal bar code and LaserLine continuous-form printers as well as supporting the deployment of future RFID (Radio Frequency Identification) solutions.

"The Middle-East is a strategic market for Printronix, and in particular Dubai being the commercial business centre for that region, is the best location for supporting our customers," said Claus Hinge, vice president, sales and marketing, Printronix EMEA. "There is increasing demand for printing solutions that can be integrated with back-office systems i.e. WMS (Warehouse Management Software) and supply chain processes. Our new base in Dubai allows us to be closer to our customers and help facilitate their rapid expansion."

The Printronix regional master distributor Systems and Electronic Development (SEDCO) is headquartered in Dubai with regional offices in Saudi Arabia, Egypt, Jordan and throughout the region. Printronix and SEDCO will be adding RFID integrators to facilitate the growing demand for RFID solutions. Printronix together with SEDCO will unveil its full range of printing solutions for the Middle Eastern market at Gitex in Dubai.

To lead the Middle Eastern market, Printronix has appointed Hossam E. Sallam as area sales manager for Turkey, Middle East and Africa. Having qualified from Alexandria University with a B.Sc. in Architectural Engineering, Hossam has over 12 years experience in the IT arena and most recently, before joining Printronix, he worked for Emirates Business Machines, a premier business partner of IBM for the U.A.E region.

Printronix has been a global leader in providing intelligent industrial and back-office enterprise printing solutions for 30 years. It is the worldwide leader in line matrix printers with over 60% market share worldwide. The Printronix P5000 line matrix printers are the most versatile, and cost-efficient industrial printers on the market offering printing speeds up to 2400 lines per minute (LPM) and the new zero-tear line matrix printer for printing on demand (500 or 1000 LPM models).

It has built long-term expertise in thermal printing with the T5000e Series. The T5000e thermal bar code printers, offers direct thermal and thermal transfer printing for on-demand, peel, and batch modes. In addition, Printronix has launched wireless solutions for both the T5000e thermal bar code and P5000 line matrix printers empowering enterprise users to shed connectivity concerns and seize the opportunities presented by wireless print management systems.

The Printronix LaserLine printers (24 and 35ppm, full width, continuous-forms printers) are specially built for heavy-duty applications found in supply chain and distribution centre environments. Combining laser speed and quality, these continuous-form laser printers have the capability of printing high-resolution forms as well as printing on other media, such as plastic cards, pressure sensitive labels and synthetics.

In September 2003, Printronix shipped the world's first RFID, UHF 915Mhz, Class 1 commercial printer, and took on the unique position of leading some of the earliest pilot adoption programs for retail, consumer goods and defence suppliers in North America. In July this year, Printronix unveiled its extensive SmartLine(tm) printer family for North America, the newest addition to its evolving RFID solutions offering for retail and defence suppliers marching toward impending RFID adoption mandates. The SmartLine family includes two RFID Smart Label Printers, an enhanced Smart Label Developer's Kit, a thermal Smart Ready field-upgradeable printer and two RFID upgrade kits.

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