The SSA Global Certified Channel Network program is a targeted approach to deliver enhanced service and value through our partners to our customers, said Graeme Cooksley, executive vice president, SSA Global. Were committed to providing SSA Global partners, including dedicated distributors and resellers, with training, sales and marketing programs that will reinforce our partners efforts to achieve the greatest success.
With these accreditation and certification processes in place, customers will experience the same consistent quality of service that SSA Global provides directly, while receiving support from certified trusted partners in their local markets. The SSA Global Certified Channel Network will be especially beneficial for customers in countries where there is no SSA Global direct sales coverage as well as for customers who have specific industry needs that can be best satisfied by partners who have a specialized industry focus.
SSA Global is sending a strong message to our customers that the company is committed to its vision and is capable of delivering according to plan, stated Wim Heijting, CEO of Watermark. Our reseller relationship with SSA Global offers significant business opportunities for Watermark. It is a pleasure to work with a company that has a solid business strategy and execution plan and is strong financially and committed to customer satisfaction."
To lead this renewed channel strategy, nine-year SSA Global veteran Martin Ambrose, who most recently served as regional president of SSA Globals Asia Pacific and Japan operations, was appointed global vice president channels and business development.
Our focus is on cultivating new business opportunities and enlisting new partners to focus on emerging developing markets, while strengthening SSA Globals already successful network of channel partners around the world, many of which have come to fruition through recent acquisition activity, said Ambrose.