New Finjan Moves to Re-brand its Core Product Suite to Introduce the Vital Security Series

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Finjan Software, the leading provider of pro-active secure content management solutions for global companies, today announced the first step in its launch of a new product and major enhancements to its existing suite of products, with the introduction of a new brand called Vital Security. The Vital Security brand replaces Finjan's SurfinGate, SurfinShield and Mirage security solutions.


In response to growing market demand for behaviour blocking technology and integrated best-of-breed security solutions, the new Vital Security product suite, which has started shipping, includes these products under the labels Vital Security for Web, Vital Security for E-mail, Vital Security for Clients and Vital Security for Documents.

The rebranding is part of an overall marketing initiative to highlight the needs, benefits and RoI of proactive behaviour-based technology working in concert with traditional best-of-breed content security solutions, in defending against new computer threats and Internet attacks.

We are very excited to be taking the first in a series of major announcements, as Finjan further establishes itself as a leader in proactive secure content management solutions, said Shlomo Touboul, founder and CEO of Finjan Software. With the recent launch of our newly redesigned corporate Web site, a new SSL product due to launch shortly and major enhancements and extended offering to our current product portfolio, we felt the time was right to revisit our branding, to ensure it fully reflects our present position in the content security marketplace,.

Vital Security brings a dynamic dimension to a diverse and fragmented market currently served by essentially reactive solutions, adds Touboul. In particular, the new branding will convey the crucial sense of immediacy which accurately describes our proactive approach to security protection. It will also help the channel and end users understand more clearly both our product offering and the importance of an integrated approach to IT security. In short, it puts Finjan centre stage in the battle against security attacks.

Finjans family of products, built around the Vital Security Platform integrates multiple security solutions and eliminates the burden of managing multiple solutions on multiple machines. By applying a layered defence strategy for enhanced security, Finjans Vital Security products integrate best-of-breed technology, including:

Finjan Software proactive behaviour-based inspection technology, for instant protection against new virus outbreaks propagating through e-mail or the Web;

McAfee signature-based anti-virus, for protection against known viruses and attacks;

SurfControl and Secure Computing Web filtering technology, for Web access management and content filtering;

Mailshell Spam control, for managing worker productivity, bandwidth and inappropriate e-mail content.

New Partner Programme
In response to partner demand, and as part of its drive to provide improved high quality support both for end users and channel partners, Finjan, the leading provider of proactive secure content management solutions, has announced the introduction of its new global Vital SecurityTM Partner (VSP) Programme.

There are two levels of accreditation, namely Finjan Authorised Vital SecurityTM Partner (AVSP) and Finjan Premier Vital SecurityTM Partner (PVSP). These reflect the different types and sizes of partners, existing customer profiles, product focus and numbers of staff to be trained on Finjan products.

Finjan will provide committed channel partners with the necessary knowledge, tools and support in order to successfully sell and support solutions based on its Vital Security product portfolio. As a result, says Touboul, Finjan and accredited partners will work as a team to communicate and introduce the values, benefits and RoI of Vital Securitys pro-active behaviour-based solutions.

Both levels will receive a broad range of benefits including: regular sales and technical training; support in lead generation and access to Finjan-generated leads; where possible, opportunity protection; and promotion as a Vital Security Programme on the Finjan corporate website. Premier level accreditation will include additional marketing and post sales technical support and increased license discounts and maintenance support contracts based on a minimum annual revenue commitment.

Finjan has also developed a special private portal on its corporate website for members of the Vital SecurityTM Programme (http://www.finjan.com/partners/default.asp). Here, accredited partners will be able to access a wide range of sales, marketing and technical tools, from data sheets, fact sheets and white papers to market research data, FAQs and active content security demos.

The move has already received a very positive response from Finjans existing partners. We welcome Finjans Vital SecurityTM Partner Programme, as it provides for an honest and open way of gaining reward for the sales efforts expended on its solutions, comments Chris Durnan, managing director, Peapod (UK) Limited. Unlike many vendors today, Finjans Vital SecurityTM Programme provides a channel framework that is rigorously enforced and enables Peapod to gain a return on its investment.

Effective Response

New developments in content security show a marked deviation from the past, said Brian Burke, research manager at IDC. For example, worms and malicious code increasingly exhibit remarkable sophistication, infection and re-infection rates show amazing growth, new vulnerabilities spawn associated attacks with startling rapidity, and blended threats increasingly support criminal activities like identity threat. Overall, there is a growing need for organizations to implement pro-active, behaviour-based solutions. This is needed as part of a multi-layered

security defence against this new breed of real-time attacks.

Finjans Vital Security solutions provide a unique approach to Internet security, concludes Shlomo Touboul, through integrating multiple best-of-breed solutions onto a single platform for ease of use and management, without compromising security.

Add to this strategy Finjans patented proactive behaviour inspection technology for instant protection against new virus outbreaks and Internet attacks - together with its new channel partnership program - and owners of Finjan products will realize unmatched productivity, availability, security and service support.

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