ADAPTEC REWARDS CHANNEL WITH TWO ONLINE LOYALTY PROGRAMMES

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Seeking to recognise and reward resellers and distributors selling its newest storage technologies and external storage solutions, Adaptec UK Ltd. today announced a new reseller rewards programme as well as changes to its existing distributor rewards programme.

Both rewards programmes are web-based and allow registered participants to accrue valuable points by selling selected Adaptec products and undertaking Adaptec training. Participants can redeem their points for a wide range of items, from electronic products and branded accessories to high street gift vouchers and exotic holidays.

For many years the channel has been essential to Adaptecs success in the UK and we continue to invest in value-added programmes that recognise the efforts of our leading storage partners, said Russ Johnson, VP Sales and Marketing at Adaptec. These reward programmes represent just one part of a comprehensive set of tools designed to help them successfully distribute, sell and deploy Adaptecs award-winning storage solutions.

Johnson added: A rewards programme must focus on rewarding everyone in the chain the channel, the vendor and the customer. While the concept of most reward programmes is usually similar, the differences lie in two inextricably linked areas - the quality of the rewards and the brand status of the products being sold. We work very closely with our channel partners to determine their business goals and objectives and then we incorporate this feedback into our channel programmes. The result is that our programmes are not based solely on push tactics. Instead, we align our programmes with what our partners want to achieve and we believe this is what makes our channel programmes not only unique, but also highly successful.

Reseller rewards programme: Activ8

The new reseller rewards programme is called Activ8 and focuses on sales of Adaptecs recently announced family of SCSI, FC and iSCSI external storage solutions. Additional reward points can be accumulated by undertaking official Adaptec product training.

The programme is also running competitions linked to the Euro 2004 championship. Each participating reseller will be randomly allocated one of the Euro 2004 teams with prizes going to the reseller with the winning team. There will also be a highest goal scorer competition, where individuals can nominate the player they think will score the most goals in the Euro 2004. Anyone who picks the winning player will go into a prize draw to win two tickets to a national league match of their choice.

The Activ8 programme is open to all sales executives from Adaptecs certified storage partners. This programme went live during May 2004.

Distributor rewards programme: Connect2Points

The updated distributor rewards programme is called Connect2Points and focuses on Adaptecs latest storage technologies, including U320 RAID and Serial ATA and also extends to Adaptecs new external storage solutions. Key changes include e-learning, onlineorder tracking, a new prize catalogue, new Adaptec products, new website, new branding, and new message tracking and logging. This programme is open to sales executives at all of Adaptecs UK distributors which include Computer 2000, Hammer, Ideal, Zycko and Ingram Micro.

The Connect2Points programme started in July 2003 and has already been a big hit with participants according to James Ward, sales director at Hammer Plc: The Connect 2Points programme offers yet another reason for my sales executives to sell and get trained on Adaptec-branded products and solutions. Based on the goodwill and brand loyalty already generated, the reward programme is clearly a highly effective marketing tool for Adaptec as well.

Also commenting on the Connect2Points programme, Tom Ellis of Ideal said: "It's through personalised programmes like Connect2Points that our individual sales executives can develop a more personal relationship with Adaptec, who is easily our biggest connectivity and storage fabric vendor. Connect2Points has proved to be a quality programme with, most importantly, quality rewards that over the past 12 months has certainly contributed towards a stronger vendor-distributor relationship."

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