LEXMARK RELAUNCHES 100% PARTNER PROGRAMME

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Lexmark is set to build on the success of its mid-market channel initiative this Spring with the revamp of the 100% Partner Programme. Launched in September 2002 to help resellers meet the printing needs of customers, the 100% Partner Programme has been a success with resellers and helped increase Lexmarks share of the SMB market.

The 100% Partner Programme will be re-launched exclusively for 300 top resellers selling to small and medium sized businesses. New benefits and margin enhancing opportunities have been put in place to allow the reseller to provide even more value add to their customers.

Benefits of the 100% Partners Programme will include:

Rebates of up to 4%

Dedicated account managers

Access to web tools such as Print Advisor, which enables resellers to tailor their offerings to meet the specific needs of customers

Regular aggressive promotions providing discounts to resellers for internal use, exhibitions, as well as for their customers

A members-only web site giving access to updates and exclusive offers

Printer Configurator, a training facility enabling resellers to familiarise themselves with the various printer products and their options with usage hints and tips to help resellers add value to their sale

A wider range of SMB targeted products including inkjet products with a three years on-site exchange guarantee, offering business owners further peace of mind

Resellers will also be able to book Lexmarks conference facilities and solutions demonstration rooms in Manchester, Edinburgh and Marlow.

Giovanni Giusti, UK General Manager, Lexmark International comments: The 100% Partner programme is designed to help resellers add value to their Lexmark sale and retain their customers while at the same time improving their margins as far as possible.

"We are delighted to be part of the Lexmark Reseller Programme. It represents a good opportunity for us to make margin with the annual rebate alongside the regular quarterly product promotions, whilst supplying an industry leading service and product offering our clients true value for money. Said Steve Thompson, Account Director, Alchemy Systems International. We also enjoy good support from our account manager and find Lexmark a very approachable company to partner with."

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